Add a Little "Snap" to Your Next Event

Posted by Samantha Booth on Aug 24, 2017 11:00:00 AM

Snapchat isn't just for fun puppy dog filters that give you that oh-so-perfect selfie. Snapchat filters provide a fun, engaging and affordable way to promote your company, organization or school district. With over 158 million users, Snapchat is quickly growing. It's reported that every second, 8,796 photos are shared on Snapchat (CEWE Photoworld, 2016). That's a lot of snaps.

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Filters can be themed or branded to include your event name or company logo. The best part about Snapchat filters is you can set the date, time and geo-fence or location for your specific area - making these specifically targeted and effective. This makes Snapchat filters super effective when you are working with a tight budget. 

Screen Shot 2017-07-19 at 12.35.12 PM.pngSome examples of create events to use Snapchat filters:

  • School Districts: Use a Snapchat filter for your football games, school dances or pep rallies.
  • Business Conferences: Create one that incorporates the conference theme, allowing attendees to show all of their friends (and your potential customers) just how awesome your conference is! 
  • Festivals or Fundraisers: Use a filter to raise awareness of the event and increase attendance.

The great thing about Snapchat filters is that users can re-share their pictures on other social media platforms, giving your filter even more potential reach. 

Beyond the aesthetics, you can also track the engagement of your Snapchat filter. 

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Ask The Impact Group how a Snapchat filter could bring your event to the next level!

Topics: Marketing Best Practices, Social Media, Content, Snapchat, Engagement

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