Tom Speaks

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A Guide to Customizing a Content Calendar for the Academic Year

Posted by Tom Speaks on Mar 25, 2019 3:04:53 PM

Content marketing can never be successful if you don’t have a plan for what you hope to achieve. Is your school district engaging with parents through social media on a regular – if not daily – basis? How do you keep in touch with community members who aren’t a part of your district through social media?

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Topics: Social Media, Engagement, Content Marketing Plan, Outsourcing, School Districts, Education, Communications

The Key to Strategic Planning Success: Crystal-Clear Clarity

Posted by Tom Speaks on Feb 27, 2019 7:29:00 AM

There is power in knowing where you are going. You may have heard the well-known maxim, “You can have the best airplane in the world or the most sophisticated ship, but if the pilot or captain doesn’t know where you’re going, you won’t ever get there.”

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Topics: Strategic Planning, Business Development, Surveys, School Districts, Government, Communications

Planning Your Next Levy: You Can’t Afford to Wait

Posted by Tom Speaks on Jan 16, 2019 9:59:21 AM

The worst time to begin communicating the details of a new levy is when you go on the ballot.

If voters are suddenly made aware of a levy when it's only a few months before they cast their ballots, they’ll probably think your school district or organization is up to something! This leads to distrust and skepticism.

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Topics: School Districts, Education, Levy, Communications

Moral Purpose: Understanding Why You Do What You Do

Posted by Tom Speaks on Dec 19, 2018 9:01:03 AM

We’ve all heard someone say, “It took me forever to finish this,” or “I worked overtime last night.” We often share details about what we’ve done, but we rarely talk about the meaning.

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Topics: Business Development, Employee satisfaction, Marketing, Appreciology, Motivation, Employee retention, Work Environment

The Ultimate Metaphor for Personal Growth: The Bamboo Tree

Posted by Tom Speaks on Nov 27, 2018 1:18:00 PM
  • Do you have a goal set for yourself, but others cannot see it?
  • Do you have something that matters to you, but others cannot comprehend its depth?
  • Are you striving for something, but aren’t seeing results?
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Topics: Engagement, Employee satisfaction, Appreciology, Motivation, Work Environment

How to Get People to Do What You Ask: Lessons in Motivation

Posted by Tom Speaks on Oct 17, 2018 7:55:10 AM

Your staff members, spouse, friends, kids – why is it so difficult to get people to do what you want without having to nag them?

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Topics: Employee satisfaction, Appreciology, Motivation, Employee retention, Work Environment

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