The Key to Creating an Effective Social Media Plan

Posted by Samantha Booth on Jul 27, 2017 11:00:00 AM

Great social media content is only as good as the plan that you create to support it. But where do you begin and what should you consider when creating the perfect social media plan? 

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An excellent social media content plan:

  • Clearly communicates your company's brand and values
  • Delivers helpful content that adds value to the reader
  • Provides relevant content for each platform

When creating your plan keep in mind that content for one social media, may not work for another platform. It is important to optimize your content for: 

  1. The platform
  2. The message you'd like to convey
  3. The visuals impact 
  4. The results you are trying to attain

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Now that your plan is in place and your content is optimized it's time to tweet, post, share and...repeat! 

Need help putting together your next social media plan, contact IGPR

Topics: Online Content, Marketing Best Practices, Optimization, Social Media

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