Sending the Right Email to the Right Person

Posted by Samantha Booth on Aug 17, 2017 8:00:00 AM

My personal email inbox is currently sitting at 301 unread email messages...EEK! Who else is guilty of ignoring the many marketing emails that you receive each day? But here we are as marketers, still using email marketing. Why? Because it is EFFECTIVE! 

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Topics: Marketing Best Practices, Finding Audiences, Content, Lead Generation, Email, Email Marketing

Using LinkedIn for Lead Generation

Posted by Blair Donald on Jul 31, 2017 9:00:00 AM

LinkedIn is known as a professional network, a Facebook for your professional life instead of your personal life. However, you can use LinkedIn as much more than a publishing tool; you can use it to generate leads.

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Topics: Content, Lead Generation, LinkedIn

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