Don Polyak

Business guru, elected councilman and avid card shark, Don is a tenacious entrepreneur at heart. Before co-founding The Impact Group, Don led the business operations for Bacon’s Information, an international leader in market intelligence. Don gave up the West Coast life for the sprawling hills of Northeast Ohio and couldn’t be happier. At IGPR, Don is our champion of team spirit and day-to-day operations, spearheading strategic direction for clients and keeping up with the latest trends in public relations and business development.

Recent Posts

Incentivizing Your Top Employees: How and Why It Works

Posted by Don Polyak on Nov 20, 2018 9:18:39 AM

There’s truth behind the well-known statement: people don’t leave jobs; they leave leaders. Most often, employees will look for new jobs not because they are underpaid or overworked, but because they feel unappreciated and undervalued.

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Topics: Employee retention, Motivation, Appreciology, Marketing, Employee satisfaction, Engagement

Why Press Releases Still Matter

Posted by Don Polyak on Oct 1, 2018 8:45:43 AM

The speed of journalism moves faster today than any other time in history.

To maintain relevance and be engaging, marketers need to feed the content beast. The beast is always groveling, looking for the next-best deliverable to garner web traffic and social media sharing.

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Topics: Writing, Digital Marketing, Business Development, Engagement, Content Marketing Plan, Marketing Best Practices, Press Releases

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