Levy season is notorious for sneaking up on schools and government entities. As we stated in our recent blog post, the worst time to begin communicating a levy is when it’s already on the ballot, as people need to see messages 11-15 times before the details really sink in, according to advertising expert Thomas Smith.
The new year is here, and content is still king.
What does this mean for your agency? For starters, it means that the content calendar remains an indispensable tool in your marketing arsenal.
There’s truth behind the well-known statement: people don’t leave jobs; they leave leaders. Most often, employees will look for new jobs not because they are underpaid or overworked, but because they feel unappreciated and undervalued.
The speed of journalism moves faster today than any other time in history.
To maintain relevance and be engaging, marketers need to feed the content beast. The beast is always groveling, looking for the next-best deliverable to garner web traffic and social media sharing.