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Empowering Student Voices: Shaping School Culture and Community

Posted by The Impact Group Digital Leadership Academy on Feb 13, 2024 9:34:51 AM

In our recent Digital Leadership Academy Webinar, we explored the dynamic interplay between student voices and school leadership. Let’s dive into the insights shared, including why student voices matter, how to involve them in school decisions, and tips to better capture their perspectives.

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Topics: Engagement, School Districts, Communications

Thinking Strategically About Your Social Media as a Superintendent

Posted by The Impact Group Digital Leadership Academy on Jan 10, 2024 5:14:34 PM

Education in the 21st century has experienced a technological revolution, changing the way we reach our audience and communicate with them. The world has gone digital, and social media has become a tool for communication, student and staff engagement and collaboration. As a school superintendent, it's important to understand the best practices for using social media effectively. In this post, we've gathered tips on how to engage with your audience, share your school district's highlights, and promote your most important priorities.

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Topics: Social Media, Engagement, Communications, school communications

The Art of Having Difficult Conversations

Posted by The Impact Group Digital Leadership Academy on Dec 11, 2023 9:50:58 AM

As a leader, it's inevitable that you'll find yourself in challenging conversations from time to time. These can involve delivering tough news, giving constructive feedback, or addressing problematic behavior. But no matter the situation, it's crucial to approach these conversations with empathy and a calm and composed tone.

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Topics: Work Environment, Personal Growth, Communications

Case Study: Unveiling the Power of Strategic Planning in Schools

Posted by The Impact Group Digital Leadership Academy on Nov 16, 2023 8:44:18 AM

In the dynamic landscape of education, strategic planning stands tall as the compass guiding institutions toward their goals.

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Appreciating the Often Unnoticed

Posted by The Impact Group Digital Leadership Academy on Nov 9, 2023 12:55:39 PM

Creating a Culture of Appreciation in Your Workplace

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How Team-Building Activities Can Make Your Company Stronger

Posted by Melanie Klag on Nov 12, 2020 6:30:00 AM

It’s true that you often spend more time with your co-workers than with your own family. However, in the age of COVID-19 and technology making it easier than ever to work from home, that fact may be changing. And that is great news for you and your family, but can it have a negative effect on your company comradery? Perhaps, but there are many ways you can still stay connected and engage in fun team-building activities whether you are in the office or out of the office.

At The Impact Group, we try to keep our company culture engaging and fun for the whole team. Here’s some ways we do that.

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Topics: Employee retention, Work Environment, team-building

What is Search Engine Optimization and How Does it Impact Your Website?

Posted by Melanie Klag on Oct 20, 2020 1:57:24 PM

By now, everyone has heard the term search engine optimization (SEO), but do you really know what is means for your company, your website and your marketing strategy? Search engine optimization is the process of increasing your website traffic through your content’s use of keywords that help you rank in search engine results. However, companies often think of SEO simply as adding a few keywords to their website content. While that is part of it and certainly necessary, true and effective search engine optimization has a lot more to it. 

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Topics: SEO, Content Marketing, Digital Marketing, inbound marketing,, marketing strategy

3 Easy Ways to Elevate Your Social Media Presence This Fall

Posted by Natalie Eusebio on Oct 8, 2020 7:45:00 AM

2020 has been an interesting year for all of us! Whether the year has been moving in slow motion for you or if you feel like you blinked in March and now it’s October, there’s still time to focus on social media to engage your audience this year. Amid all the chaos of the COVID-19 pandemic, you may have had a difficult time prioritizing social media content creation or consistency across your platform or you may not have been sure how to appropriately run your accounts. Whatever your dilemma, we can help!

No matter where you are with your social media strategy, we are giving you some easy and attainable ways to up your game before the holidays.

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Topics: Social Media, Content Marketing, Marketing, inbound marketing,

What is 3-30-3 Messaging & Why Does It Work?

Posted by Melanie Klag on Aug 31, 2020 9:37:49 AM

We live in a fast-paced, immediate satisfaction kind of world. Grabbing your audience’s attention quickly is a necessity. Your organization must be able to get its message or story across in an intriguing manner that draws the consumer in, convincing them that they need more. Then, deliver the rest of the message in a cohesive manner. That’s where our 3-30-3TM messaging strategy comes into play. You have three seconds to get their attention, 30 seconds to intrigue them a little more, and three minutes to fully relay your brand story. 3-30-3 is rooted in our psychology; it’s the way our brains operate! Here’s the complete breakdown of 3-30-3.

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Topics: Marketing Best Practices, Content Marketing, Marketing, Branding, inbound marketing,, messaging

Getting Parents On Board: How to Communicate Your Strategic Plan

Posted by Natalie Eusebio on Aug 19, 2020 1:20:12 PM

For those who have been involved with a strategic plan of any kind before, the process makes sense and can even be exciting. For those who are hearing about it for the first time, it might be difficult to understand exactly what the end goal is, but a strategic plan can help a school district find continued success because it lays out goals and a timeline that you strive to achieve.

 

As a district leader, you know how important it is to have big ideas, goals and objectives steering your school buildings through the academic year. Here at The Impact Group, we love the research stage of strategic planning. It allows us to dig in and really understand not only what makes a school district tick but what we can contribute to help a district thrive even more.

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Topics: Strategic Planning, School Districts, Education, Communications, school communications