Impact the Conversation

It’s true that you often spend more time with your co-workers than with your own family. However, in the age of COVID-19 and technology making it easier than ever to work from home, that fact may be changing. And that is great news for you and your family, but can it have a negative effect on your company comradery? Perhaps, but there are many ways you can still stay connected and engage in fun team-building activities whether you are in the office or out of the office.

At The Impact Group, we try to keep our company culture engaging and fun for the whole team. Here’s some ways we do that.

By now, everyone has heard the term search engine optimization (SEO), but do you really know what is means for your company, your website and your marketing strategy? Search engine optimization is the process of increasing your website traffic through your content’s use of keywords that help you rank in search engine results. However, companies often think of SEO simply as adding a few keywords to their website content. While that is part of it and certainly necessary, true and effective search engine optimization has a lot more to it. 

2020 has been an interesting year for all of us! Whether the year has been moving in slow motion for you or if you feel like you blinked in March and now it’s October, there’s still time to focus on social media to engage your audience this year. Amid all the chaos of the COVID-19 pandemic, you may have had a difficult time prioritizing social media content creation or consistency across your platform or you may not have been sure how to appropriately run your accounts. Whatever your dilemma, we can help!

No matter where you are with your social media strategy, we are giving you some easy and attainable ways to up your game before the holidays.

We live in a fast-paced, immediate satisfaction kind of world. Grabbing your audience’s attention quickly is a necessity. Your organization must be able to get its message or story across in an intriguing manner that draws the consumer in, convincing them that they need more. Then, deliver the rest of the message in a cohesive manner. That’s where our 3-30-3^TM messaging strategy comes into play. You have three seconds to get their attention, 30 seconds to intrigue them a little more, and three minutes to fully relay your brand story. 3-30-3 is rooted in our psychology; it’s the way our brains operate! Here’s the complete breakdown of 3-30-3.

For those who have been involved with a strategic plan of any kind before, the process makes sense and can even be exciting. For those who are hearing about it for the first time, it might be difficult to understand exactly what the end goal is, but a strategic plan can help a school district find continued success because it lays out goals and a timeline that you strive to achieve.

As a district leader, you know how important it is to have big ideas, goals and objectives steering your school buildings through the academic year. Here at The Impact Group, we love the research stage of strategic planning. It allows us to dig in and really understand not only what makes a school district tick but what we can contribute to help a district thrive even more.

Content marketing refers to the strategic creation and use of content to tell your story in a consistent and cohesive matter. It encompasses all of the content your business or organization develops to bring awareness to your company, including website content, blogs, social media, email newsletters, marketing collateral, public relations and more. Generally speaking, content marketing is informational not promotional, and it can be highly effective when used properly.

We’ve all said it – usually referenced in times of great frustration, whether at home or on the job. The work has piled up, the jobs are seemingly endless, and the to-do list has no checkmarks. The words spill out quickly and furiously, as if uttering the phrase will magically change the fate of your current predicament. “I just don’t have the time.” Exhausted and irritated, you move on attempting to determine which of the unfinished items will prove most detrimental in the long run and ponder the best excuse you can provide to cover for it.

It is no secret that people like to talk. Whether about the good or the ugly, word travels fast and far in the age of technology. Don’t be afraid to jump on the keyboard and take control of your story. With social media and blogging, you have the chance to be the narrator of your company’s story! With a little bit of practice and a few extra hands helping you out, you can create content that will tell your story from your own perspective, and help other people see the amazing things that you see.

As a school administrator, social media can feel overwhelming. Or, really LOUD. As you try to utilize the space, you may feel as though you can’t catch your breath in the midst of everyone else’s thoughts, opinions and posts. Whether you are having a positive or negative experience on social media, The Impact Group knows how to break through the chaos and not only make sense of all the chatter, but use these conversations as a tool to better your district.