For those who have been involved with a strategic plan of any kind before, the process makes sense and can even be exciting. For those who are hearing about it for the first time, it might be difficult to understand exactly what the end goal is, but a strategic plan can help a school district find continued success because it lays out goals and a timeline that you strive to achieve.
As a district leader, you know how important it is to have big ideas, goals and objectives steering your school buildings through the academic year. Here at The Impact Group, we love the research stage of strategic planning. It allows us to dig in and really understand not only what makes a school district tick but what we can contribute to help a district thrive even more.
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Topics:
Strategic Planning,
School Districts,
Education,
Communications,
school communications
Content marketing can never be successful if you don’t have a plan for what you hope to achieve. Is your school district engaging with parents through social media on a regular – if not daily – basis? How do you keep in touch with community members who aren’t a part of your district through social media?
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Topics:
Social Media,
Engagement,
Content Marketing Plan,
Outsourcing,
School Districts,
Education,
Communications
American literary giant Ralph Waldo Emerson once said, “A great man is always willing to be little.” I couldn’t agree more with Emerson’s simple and focused assertion that the application of a humble attitude is both a necessary and foundational character trait for those who are charged with leading others.
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Topics:
Finding Audiences,
Engagement,
Education,
Levy,
Government,
Communications
Ever since the popularization of social media began taking hold in the early 2000s, public relations teams have been forced to adapt to the three-headed giant of Twitter, Facebook and Instagram.
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Topics:
Online Content,
Social Media,
Crisis Communications,
Press Releases,
Communications
There is power in knowing where you are going. You may have heard the well-known maxim, “You can have the best airplane in the world or the most sophisticated ship, but if the pilot or captain doesn’t know where you’re going, you won’t ever get there.”
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Topics:
Strategic Planning,
Business Development,
Surveys,
School Districts,
Government,
Communications
In his New York Times bestseller, Principles, billionaire investor and philanthropist Ray Dalio, founder of Bridgewater Consulting, challenges leaders to willingly and purposefully accept their most uncomfortable realities as a part of a comprehensive strategy for success.
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Topics:
Marketing Best Practices,
Engagement,
Business Development,
Employee satisfaction,
Motivation,
Work Environment,
Crisis Communications,
Communications
Levy season is notorious for sneaking up on schools and government entities. As we stated in our recent blog post, the worst time to begin communicating a levy is when it’s already on the ballot, as people need to see messages 11-15 times before the details really sink in, according to advertising expert Thomas Smith.
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Topics:
School Districts,
Political,
Education,
Levy,
Communications
While it’s true origins have been disputed, French writer Antoine de Saint-Exupery is often attributed with authoring one of the most powerful (and subsequently most cited) maxims in the field of organizational development and business:
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Topics:
Engagement,
Strategic Planning,
Business Development,
Motivation,
Communications
The worst time to begin communicating the details of a new levy is when you go on the ballot.
If voters are suddenly made aware of a levy when it's only a few months before they cast their ballots, they’ll probably think your school district or organization is up to something! This leads to distrust and skepticism.
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Topics:
School Districts,
Education,
Levy,
Communications
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