Why Press Releases Still Matter

Posted by Don Polyak on Oct 1, 2018 8:45:43 AM

The speed of journalism moves faster today than any other time in history.

To maintain relevance and be engaging, marketers need to feed the content beast. The beast is always groveling, looking for the next-best deliverable to garner web traffic and social media sharing.

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Topics: Writing, Digital Marketing, Business Development, Engagement, Content Marketing Plan, Marketing Best Practices, Press Releases

Top Skills the Next Generation of Marketers Need to Have

Posted by Natalie Bittel on Apr 17, 2018 10:55:02 AM

The marketing world is continuously growing. In order for marketers to maintain an edge in the industry, they must keep up with their skillsets. From strong communication and data analytics skills to formulating strategic marketing plans, marketers must know how to reach their audiences with the right messages, track success with the right metrics and obtain leads by utilizing the most up-to-date marketing strategies.

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Topics: Digital Marketing, Marketing, Business Development, Leads, Lead Generation, Marketing Best Practices, Online Content, Website Best Practices, Content Marketing Plan, Content Marketing

Why You Should Set Goals For Your Next Marketing Plan and How to Make Them Meaningful

Posted by Samantha Booth on Mar 8, 2018 1:24:07 PM

Goal setting drives success, but it is commonly the most overlooked step of creating a solid marketing plan. Even if you do have a list of goals, chances are your goals may not be helping you. Let's take a look at why goal setting is such an important part of the marketing process and how you can create goals that will help your marketing plan succeed.

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Topics: Digital Marketing, Marketing, Business Development, Content Marketing Plan, Content Marketing

The Importance of Being Social on Social Media

Posted by Kelly Konya on Feb 12, 2018 8:44:02 AM
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Topics: Marketing, Strategic Planning, Content Marketing Plan, Engagement, Lead Generation, Social Media, Optimization, Finding Audiences

Should You Outsource Your Marketing?

Posted by Kelly Konya on Jan 23, 2018 1:54:06 PM

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Great news: your business is growing.

                        Bad news: your business is growing.

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Topics: Business Development, Content Marketing Plan, Outsourcing, Marketing, Content, Marketing Best Practices

Auditing Your Content in Four Easy Steps

Posted by Samantha Booth on Oct 5, 2017 10:00:00 AM

Whether you're creating a content strategy from scratch or re-evaluating your existing one, performing a content audit can be a daunting task. You may even be asking, "What is a content audit?" and "Why do I need one?"

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Topics: Content, Content Marketing, Content Marketing Plan, Marketing Best Practices, Online Content

How to Market Through Storytelling

Posted by Samantha Booth on Sep 21, 2017 11:00:00 AM

Storytelling can be a powerful tool. In our personal and both professional lives, we can use storytelling to create and maintain connections. Storytelling can also be a powerful tool when creating marketing content for your business.

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Topics: Content, Engagement, Insider, Online Content, Marketing Best Practices, Buyer Personas, Content Marketing, Content Marketing Plan

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