A Guide to Customizing a Content Calendar for the Academic Year

Posted by Tom Speaks on Mar 25, 2019 3:04:53 PM

Content marketing can never be successful if you don’t have a plan for what you hope to achieve. Is your school district engaging with parents through social media on a regular – if not daily – basis? How do you keep in touch with community members who aren’t a part of your district through social media?

Read More

Topics: Social Media, Engagement, Content Marketing Plan, Outsourcing, School Districts, Education, Communications

Embracing Shutterstock's Rising Trends in Creative Design

Posted by Kelly Konya on Mar 18, 2019 8:13:00 AM

Every year, Shutterstock – a licensed footage, photography and music company based in New York City – releases a report of the top trends in creative design. Based on billions of image, video and music downloads from customers across the globe, Shutterstock’s most recent report was released this January and provided valuable insight into what will be this year’s most popular design and advertising choices.

Read More

Topics: Online Content, Website Best Practices, Marketing Best Practices, Content Marketing Plan, Marketing, Digital Marketing

If You've Never Heard of Topic Clusters, You're Missing the Mark in SEO

Posted by Kelly Konya on Feb 25, 2019 8:24:00 AM

Search engines have been forcing marketers to adapt their content strategies for years. Just when marketers think they've cracked the SEO code, search engines change the type of content they want to see in order to highly rank websites.

Read More

Topics: Online Content, Website Best Practices, Finding Audiences, Optimization, Lead Generation, Content Marketing, Content Marketing Plan, Digital Marketing

Here's Why Your Content Strategy is Failing (& Six Ways to Fix It)

Posted by Don Polyak on Jan 8, 2019 1:10:31 PM

The new year is here, and content is still king. What does this mean for your agency? For starters, it means that the content calendar remains an indispensable tool in your marketing arsenal.

Read More

Topics: Content, Engagement, Content Marketing, Content Marketing Plan, Business Development, Marketing, Digital Marketing, Branding

Why Press Releases Still Matter

Posted by Don Polyak on Oct 1, 2018 8:45:43 AM

The speed of journalism moves faster today than any other time in history.

To maintain relevance and be engaging, marketers need to feed the content beast. The beast is always groveling, looking for the next-best deliverable to garner web traffic and social media sharing.

Read More

Topics: Marketing Best Practices, Engagement, Content Marketing Plan, Business Development, Digital Marketing, Writing, Press Releases

Top Skills the Next Generation of Marketers Need to Have

Posted by Natalie Bittel on Apr 17, 2018 10:55:02 AM

The marketing world is continuously growing. In order for marketers to maintain an edge in the industry, they must keep up with their skillsets. From strong communication and data analytics skills to formulating strategic marketing plans, marketers must know how to reach their audiences with the right messages, track success with the right metrics and obtain leads by utilizing the most up-to-date marketing strategies.

Read More

Topics: Online Content, Website Best Practices, Marketing Best Practices, Lead Generation, Content Marketing, Content Marketing Plan, Leads, Business Development, Marketing, Digital Marketing

Why You Should Set Goals For Your Next Marketing Plan and How to Make Them Meaningful

Posted by Samantha Booth on Mar 8, 2018 1:24:07 PM

Goal setting drives success, but it is commonly the most overlooked step of creating a solid marketing plan. Even if you do have a list of goals, chances are your goals may not be helping you. Let's take a look at why goal setting is such an important part of the marketing process and how you can create goals that will help your marketing plan succeed.

Read More

Topics: Content Marketing, Content Marketing Plan, Business Development, Marketing, Digital Marketing

The Importance of Being Social on Social Media

Posted by Kelly Konya on Feb 12, 2018 8:44:02 AM
Read More

Topics: Finding Audiences, Optimization, Social Media, Lead Generation, Engagement, Content Marketing Plan, Strategic Planning, Marketing

Should You Outsource Your Marketing?

Posted by Kelly Konya on Jan 23, 2018 1:54:06 PM

2105

Great news: your business is growing.

                        Bad news: your business is growing.

Read More

Topics: Marketing Best Practices, Content, Content Marketing Plan, Business Development, Marketing, Outsourcing

Auditing Your Content in Four Easy Steps

Posted by Samantha Booth on Oct 5, 2017 10:00:00 AM

Whether you're creating a content strategy from scratch or re-evaluating your existing one, performing a content audit can be a daunting task. You may even be asking, "What is a content audit?" and "Why do I need one?"

Read More

Topics: Online Content, Marketing Best Practices, Content, Content Marketing, Content Marketing Plan

Visit our website!

Trending Posts

Subscribe to Email Updates