In Defense of Resolutions

Posted by Chris DiMauro on Dec 31, 2018 9:18:44 AM

 

Bring on the New Year’s resolutions. Our annual declaration to the world that this is the year we will finally own it. Crush it. Achieve it.

I love the actionable detail of resolutions and the feelings of excitement and possibility that they inevitably elicit. There is a certain freedom in the idea of a clean slate and an opportunity to start fresh without looking back.

For some, resolutions are simply a chance to enhance a skill or take control of a perceived deficiency. For others, they are a legitimate means to create an entirely new life, separate and divorced from their current situation or reality.

Resolutions are a source of hope and optimism in what can sometimes seem like an endless cycle of negativity in the world that surrounds us.

I, for one, am proud to be a devotee to resolutions – I have seen the power of a changed mind, a new perspective and transformed spirit both personally and with clients.

Unfortunately, though, I sense that others are becoming less willing to commit to a resolution. Interestingly, their reasoning seems to have nothing to do with the fear of obtaining a specific goal and the hard work and sacrifice that it will inevitably require.

Rather, their aversion appears to be rooted in a harsh repulsion to the vulnerability that a resolution inherently implies. It takes courage to make a change—most notably, the courage to openly admit that we are flawed, imperfect and inconsistent. To think that we have discarded an opportunity for growth on account of this vulnerability is truly disheartening.

I’m not quite sure when it happened, but at some point in the not-too-distant past, resolutions have started to carry a negative, almost superficial connotation. A quick Google search verifies this position, as one can access countless articles that criticize, vilify and attack resolutions for their stupidity and futility.

Some assert that those who attempt resolutions are “weak” and maintain the position that they are bandwagon followers who will have abandoned their goals in a matter of weeks.

With article titles like “No One Cares About Your New Year’s Resolutions” and “5 Reasons Why Your New Year’s Resolutions Suck,” it seems like belief in the power of resolutions is quickly fading from public confidence and perspective.

This is a sad state of affairs. When we lose the conviction and boldness necessary to grow, realize and achieve our most closely held dreams, we essentially lie down and accept a life that happens to us, as opposed to one that manifests because of us.

And so, to combat the anti-resolution pundits, I challenge you to the following: 

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Topics: Motivation, Appreciology, Optimization, Personal Growth

The Morning Routine: Your Secret Weapon for 2019

Posted by Chris DiMauro on Dec 5, 2018 1:14:19 PM

It’s happened a million times.

You ignore the alarm clock, hit the snooze button for what seems like an eternity and finally (reluctantly) roll out of bed. Without a plan, you move aimlessly from one room to the next trying your best to remember what needs addressed before leaving the house.

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Topics: Work Environment, Motivation, Marketing, Employee satisfaction, Optimization

What Digital Marketers Need to Know About Blockchain

Posted by Kelly Konya on Feb 28, 2018 8:32:27 AM

The World Wide Web 3.0 is fast approaching. As all businesses know, the Internet has single-handedly changed the realms of sales and marketing. With every new technological innovation, businesses must adapt their strategies to remain competitive.

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Topics: Marketing, Optimization, Blockchain, Cryptocurrency, Digital Marketing

The Importance of Being Social on Social Media

Posted by Kelly Konya on Feb 12, 2018 8:44:02 AM
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Topics: Marketing, Strategic Planning, Content Marketing Plan, Engagement, Lead Generation, Social Media, Optimization, Finding Audiences

The Key to Creating an Effective Social Media Plan

Posted by Samantha Booth on Jul 27, 2017 11:00:00 AM

Great social media content is only as good as the plan that you create to support it. But where do you begin and what should you consider when creating the perfect social media plan? 

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Topics: Social Media, Online Content, Marketing Best Practices, Optimization

Finding the Right Audience

Posted by Blair Donald on Jul 24, 2017 9:00:00 AM

In my last two blog posts, I wrote about getting content in front of the right audiences and improving the way content is presented online. But one thing I haven’t discussed is how to determine who it is your content is for.

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Topics: Optimization, Finding Audiences, Buyer Personas

Four Steps to Optimizing your Webpage

Posted by Samantha Booth on Jul 13, 2017 11:00:00 AM

You've created terrific content for your webpage and you're ready to share it with the world. This is great, but how do you get your content found by your target audience? The key to having your content found is through optimization. Optimizing your page allows for search engine users to find the content that is most relevant to them and gets your content seen. Here are four helpful steps to optimizing your webpage.

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Topics: Optimization, Online Content, Website Best Practices, SEO, Keywords

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