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Why Press Releases Still Matter

Posted by Don Polyak on Oct 1, 2018 8:45:43 AM

The speed of journalism moves faster today than any other time in history.

To maintain relevance and be engaging, marketers need to feed the content beast. The beast is always groveling, looking for the next-best deliverable to garner web traffic and social media sharing.

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Topics: Marketing Best Practices, Engagement, Content Marketing Plan, Business Development, Digital Marketing, Writing, Press Releases

5 Ways to be a More Effective Business Writer

Posted by Mike Dianetti on Jun 19, 2018 1:24:59 PM

In the business sector, writing is unavoidable. We write all day, every day. Whether it be marketing proposals, press releases, blog posts or something as simple as an email, there is always something that needs to be written.

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Topics: Marketing, Motivation, Digital Marketing, Student Life, Writing, Business Writing