Trade shows have continually been regarded as the single-most effective component of business-to-business marketing. In fact, in one national report, 91% of trade show attendees said they receive their most useful buying information from these events. This makes sense—especially when the trade show revenue in the U.S. in 2016 reached a whopping $12.8 billion.
Andrea Lyons
Recent Posts
It’s Better to Receive than to Give: Tips for Trade Shows
Topics: Marketing Best Practices, Finding Audiences, Lead Generation, Business Development, Marketing, Motivation, Trade Shows
3 Strategies to Grow Your Business in 2018 - Part III
As the saying goes, there’s no time like the present. When the end of the year rolls around, the best way to prepare for business growth in 2018 is to complete a review of the current strategies that have brought about success. Being proactive about your business’s short and long-term goals is essential to creating a blueprint for the new year that will lead to development and increased revenue.
Topics: Marketing Best Practices, Content Marketing, Strategic Planning, Surveys, Employee satisfaction
3 Strategies to Grow Your Business in 2018 – Part II
As the saying goes, there’s no time like the present. When the end of the year rolls around, the best way to prepare for business growth in 2018 is to complete a review of the current strategies that have brought about success. Being proactive about your business’s short and long-term goals is essential to creating a blueprint for the new year that will lead to development and increased revenue.
Topics: Marketing Best Practices, Finding Audiences, Buyer Personas, Social Media, Lead Generation, Engagement, Strategic Planning
3 Strategies to Grow Your Business in 2018 - Part I
As the saying goes, there’s no time like the present. As the new year begins, the best way to prepare for business growth in 2018 is to complete a review of the current strategies that have brought about success. Being proactive about your business’s short and long-term goals is essential to creating a blueprint for the new year that will lead to development and increased revenue.
Topics: Marketing Best Practices, Buyer Personas, Lead Generation, Engagement, Strategic Planning, Business Development