Impact the Conversation

As I mentioned in my last blog post, lead scoring can help you establish a list of engaged clients who are already educating themselves about your company, services or products. Effective lead scoring can look like a lot of work at first, but it definitely pays off in the long run.

Topics: Lead Generation, Leads, Lead Scoring

You have probably heard the term ‘call to action’ before when researching effective messaging. But what, exactly, is considered a call to action and why is it effective?

Topics: Finding Audiences, Content, Engagement

When most people think about content marketing, they think of e-books, white papers and informative websites. At first, social media seems like a secondary tool that should only be used to promote business news or activities. This is a common mistake! Social media is a powerful tool that should always be a primary consideration if you want your content to be successful.

Topics: Social Media, Content

LinkedIn is known as a professional network, a Facebook for your professional life instead of your personal life. However, you can use LinkedIn as much more than a publishing tool; you can use it to generate leads.

Topics: Content, Lead Generation, LinkedIn

In my last two blog posts, I wrote about getting content in front of the right audiences and improving the way content is presented online. But one thing I haven’t discussed is how to determine who it is your content is for.

Topics: Finding Audiences, Optimization, Buyer Personas

These days, marketing is all about excellent content. Companies are told to push relevant, helpful blog posts and social media activity that makes their products seem more valuable to potential customers.

Topics: Online Content, Marketing Best Practices, Finding Audiences

Websites are, in many cases, the first impression that people will have of you and your organization. It is 2017 and most everyone has an online presence, but is your presence sending the right messages, and is it directing your readers’ attention where you want them to go?

Topics: Online Content, Website Best Practices