Every year, Shutterstock – a licensed footage, photography and music company based in New York City – releases a report of the top trends in creative design. Based on billions of image, video and music downloads from customers across the globe, Shutterstock’s most recent report was released this January and provided valuable insight into what will be this year’s most popular design and advertising choices.
Topics: Online Content, Website Best Practices, Marketing Best Practices, Content Marketing Plan, Marketing, Digital Marketing
Ever since the popularization of social media began taking hold in the early 2000s, public relations teams have been forced to adapt to the three-headed giant of Twitter, Facebook and Instagram.
Topics: Online Content, Social Media, Crisis Communications, Press Releases, Communications
Search engines have been forcing marketers to adapt their content strategies for years. Just when marketers think they've cracked the SEO code, search engines change the type of content they want to see in order to highly rank websites.
Topics: Online Content, Website Best Practices, Finding Audiences, Optimization, Lead Generation, Content Marketing, Content Marketing Plan, Digital Marketing
We've all heard the phrase, "The pen is mightier than the sword."
In the world of marketing, this phrase has never been more true.
Topics: Online Content, Marketing Best Practices, Content, Engagement, Content Marketing, Business Development, Marketing, Digital Marketing, Business Writing
Plants, artwork, books, pens—even your title plaque (if you have one!)—imply clues about your sociability, competence and productivity. All of the items you incorporate into your workspace send a message to your colleagues about your work ethic. Is your space impeccably organized? Is it a total mess, plagued with half-empty mugs and piles of papers?
Topics: Employee satisfaction, Motivation, Work Environment, Office Spaces
On average, organizations change their corporate identities once every seven to ten years.
At the most basic level, rebranding includes restyling and reimagining color palettes, visual language, photographic style and the logo of the business. After years of using the same branding images and messaging, businesses may realize it's time to make a change. This may happen if a company is merging with another business; if the company wants to market their services to international customers, or if there is an increasing need to be competitive amongst a widening market.
Topics: Lead Generation, Leads, Marketing, Digital Marketing, Rebranding, Branding
The toughest challenge that marketing agencies face in 2018 is undoubtedly employee retention. Unfortunately, many agencies often hire employees who work for a few months and then discover they are not suited to the organization, work environment or culture.
Topics: Employee satisfaction, Motivation, Employee retention
93% of online experiences begin with a search engine.
Still, some companies aren’t convinced that investing in search engine optimization (SEO) is a worthwhile marketing strategy. This leads companies down a perilous path to spending some time optimizing their website and social channels. They may designate one employee to touch up their site’s SEO on occasion, or they may outline a list of keywords that may be relevant to target audiences. But is it enough?
The World Wide Web 3.0 is fast approaching. As all businesses know, the Internet has single-handedly changed the realms of sales and marketing. With every new technological innovation, businesses must adapt their strategies to remain competitive.
Topics: Optimization, Marketing, Blockchain, Cryptocurrency, Digital Marketing
It’s easy to fall into routines and live out our days without realizing all of the blessings we have. Since we value sameness and are creatures of habit, it is unlikely that we pause to reflect on the positive things that are going on around us each day.
Topics: Marketing Best Practices, Business Development, Employee satisfaction, Marketing, Appreciology, Motivation
