Content marketing refers to the strategic creation and use of content to tell your story in a consistent and cohesive matter. It encompasses all of the content your business or organization develops to bring awareness to your company, including website content, blogs, social media, email newsletters, marketing collateral, public relations and more. Generally speaking, content marketing is informational not promotional, and it can be highly effective when used properly.

Topics: Online Content, Marketing Best Practices, SEO, Social Media, Content, Lead Generation, Content Marketing, Content Marketing Plan, Digital Marketing, inbound marketing,

Content marketing can never be successful if you don’t have a plan for what you hope to achieve. Is your school district engaging with parents through social media on a regular – if not daily – basis? How do you keep in touch with community members who aren’t a part of your district through social media?

Topics: Social Media, Engagement, Content Marketing Plan, Outsourcing, School Districts, Education, Communications

Every year, Shutterstock – a licensed footage, photography and music company based in New York City – releases a report of the top trends in creative design. Based on billions of image, video and music downloads from customers across the globe, Shutterstock’s most recent report was released this January and provided valuable insight into what will be this year’s most popular design and advertising choices.

Topics: Online Content, Website Best Practices, Marketing Best Practices, Content Marketing Plan, Marketing, Digital Marketing

Search engines have been forcing marketers to adapt their content strategies for years. Just when marketers think they've cracked the SEO code, search engines change the type of content they want to see in order to highly rank websites.

Topics: Online Content, Website Best Practices, Finding Audiences, Optimization, Lead Generation, Content Marketing, Content Marketing Plan, Digital Marketing

The new year is here, and content is still king. What does this mean for your agency? For starters, it means that the content calendar remains an indispensable tool in your marketing arsenal.

Topics: Content, Engagement, Content Marketing, Content Marketing Plan, Business Development, Marketing, Digital Marketing, Branding

The speed of journalism moves faster today than any other time in history.

To maintain relevance and be engaging, marketers need to feed the content beast. The beast is always groveling, looking for the next-best deliverable to garner web traffic and social media sharing.

Topics: Marketing Best Practices, Engagement, Content Marketing Plan, Business Development, Digital Marketing, Writing, Press Releases

The marketing world is continuously growing. In order for marketers to maintain an edge in the industry, they must keep up with their skillsets. From strong communication and data analytics skills to formulating strategic marketing plans, marketers must know how to reach their audiences with the right messages, track success with the right metrics and obtain leads by utilizing the most up-to-date marketing strategies.

Topics: Online Content, Website Best Practices, Marketing Best Practices, Lead Generation, Content Marketing, Content Marketing Plan, Leads, Business Development, Marketing, Digital Marketing

Goal setting drives success, but it is commonly the most overlooked step of creating a solid marketing plan. Even if you do have a list of goals, chances are your goals may not be helping you. Let's take a look at why goal setting is such an important part of the marketing process and how you can create goals that will help your marketing plan succeed.

Topics: Content Marketing, Content Marketing Plan, Business Development, Marketing, Digital Marketing

Topics: Finding Audiences, Optimization, Social Media, Lead Generation, Engagement, Content Marketing Plan, Strategic Planning, Marketing

Topics: Marketing Best Practices, Content, Content Marketing Plan, Business Development, Marketing, Outsourcing