Finding the right keywords for your business helps improve the search engine optimization of your website, which in turn will attract visitors from outside search engines. In many cases, this is the very first touch point between a potential customer and your brand. It is important to ensure the keywords that lead visitors to your site reflect the nature of your business or services offer, but also mimic the language of your target audience. Here are some helpful practices to use when determining the right keywords for your website. 

In Blair's previous blog you learned how to find the right audience for your content. Once you've determined your audience, it's time to develop the content. Content can sometimes be tricky. What you think may be important and what your audience wants to hear may be completely different.

You've created terrific content for your webpage and you're ready to share it with the world. This is great, but how do you get your content found by your target audience? The key to having your content found is through optimization. Optimizing your page allows for search engine users to find the content that is most relevant to them and gets your content seen. Here are four helpful steps to optimizing your webpage.