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What is Search Engine Optimization and How Does it Impact Your Website?

Posted by Melanie Klag on Oct 20, 2020 1:57:24 PM

By now, everyone has heard the term search engine optimization (SEO), but do you really know what is means for your company, your website and your marketing strategy? Search engine optimization is the process of increasing your website traffic through your content’s use of keywords that help you rank in search engine results. However, companies often think of SEO simply as adding a few keywords to their website content. While that is part of it and certainly necessary, true and effective search engine optimization has a lot more to it. 

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Topics: SEO, Content Marketing, Digital Marketing, inbound marketing,, marketing strategy