Inbound marketing is the process of attracting customers to your products and services rather than you reaching out directly to potential customers. A good inbound marketing strategy is well-rounded and includes content marketing, social media, search engine optimization, blogging and more to create brand awareness and attract new business. Because it is highly cost-effective (61% cheaper than outbound strategies according to SearchEngine Journal), it is a very popular (76% of marketers use inbound strategies according to HubSpot) method for getting your brand noticed. Is your organization doing it right?
Search engines have been forcing marketers to adapt their content strategies for years. Just when marketers think they've cracked the SEO code, search engines change the type of content they want to see in order to highly rank websites.
Bring on the New Year’s resolutions. Our annual declaration to the world that this is the year we will finally own it. Crush it. Achieve it.
I love the actionable detail of resolutions and the feelings of excitement and possibility that they inevitably elicit. There is a certain freedom in the idea of a clean slate and an opportunity to start fresh without looking back.
It’s happened a million times. You ignore the alarm clock, hit the snooze button for what seems like an eternity and finally (reluctantly) roll out of bed. Without a plan, you move aimlessly from one room to the next trying your best to remember what needs addressed before leaving the house.
The World Wide Web 3.0 is fast approaching. As all businesses know, the Internet has single-handedly changed the realms of sales and marketing. With every new technological innovation, businesses must adapt their strategies to remain competitive.
Great social media content is only as good as the plan that you create to support it. But where do you begin and what should you consider when creating the perfect social media plan?
In my last two blog posts, I wrote about getting content in front of the right audiences and improving the way content is presented online. But one thing I haven’t discussed is how to determine who it is your content is for.
You've created terrific content for your webpage and you're ready to share it with the world. This is great, but how do you get your content found by your target audience? The key to having your content found is through optimization. Optimizing your page allows for search engine users to find the content that is most relevant to them and gets your content seen. Here are four helpful steps to optimizing your webpage.