Content marketing can never be successful if you don’t have a plan for what you hope to achieve. Is your school district engaging with parents through social media on a regular – if not daily – basis? How do you keep in touch with community members who aren’t a part of your district through social media?
Regardless of the field your company operates in, you are bound to confront a crisis. Crises are oftentimes unavoidable, quickly putting you in a position where your reputation may be damaged and the public may lose faith in your values.