Levy season is notorious for sneaking up on schools and government entities. As we stated in our recent blog post, the worst time to begin communicating a levy is when it’s already on the ballot, as people need to see messages 11-15 times before the details really sink in, according to advertising expert Thomas Smith.
Topics: School Districts, Political, Education, Levy, Communications
Election season always seems to be right around the corner. Even if you have months to prepare, developing a successful communication strategy to garner the support of voters for school bond issues and levies should be a year-round activity.
Topics: Strategic Planning, Marketing, School Districts, Political, Education, Levy, Bond Issue, Government
