By now, everyone has heard the term search engine optimization (SEO), but do you really know what is means for your company, your website and your marketing strategy? Search engine optimization is the process of increasing your website traffic through your content’s use of keywords that help you rank in search engine results. However, companies often think of SEO simply as adding a few keywords to their website content. While that is part of it and certainly necessary, true and effective search engine optimization has a lot more to it.
Content marketing refers to the strategic creation and use of content to tell your story in a consistent and cohesive matter. It encompasses all of the content your business or organization develops to bring awareness to your company, including website content, blogs, social media, email newsletters, marketing collateral, public relations and more. Generally speaking, content marketing is informational not promotional, and it can be highly effective when used properly.
Inbound marketing is the process of attracting customers to your products and services rather than you reaching out directly to potential customers. A good inbound marketing strategy is well-rounded and includes content marketing, social media, search engine optimization, blogging and more to create brand awareness and attract new business. Because it is highly cost-effective (61% cheaper than outbound strategies according to SearchEngine Journal), it is a very popular (76% of marketers use inbound strategies according to HubSpot) method for getting your brand noticed. Is your organization doing it right?
Finding the right keywords for your business helps improve the search engine optimization of your website, which in turn will attract visitors from outside search engines. In many cases, this is the very first touch point between a potential customer and your brand. It is important to ensure the keywords that lead visitors to your site reflect the nature of your business or services offer, but also mimic the language of your target audience. Here are some helpful practices to use when determining the right keywords for your website.
You've created terrific content for your webpage and you're ready to share it with the world. This is great, but how do you get your content found by your target audience? The key to having your content found is through optimization. Optimizing your page allows for search engine users to find the content that is most relevant to them and gets your content seen. Here are four helpful steps to optimizing your webpage.