School Districts Can Use Social Media Sentiment to Plan for Change

Posted by Natalie Eusebio on Jul 3, 2020 9:00:00 AM

As a school administrator, social media can feel overwhelming. Or, really LOUD. As you try to utilize the space, you may feel as though you can’t catch your breath in the midst of everyone else’s thoughts, opinions and posts. Whether you are having a positive or negative experience on social media, The Impact Group knows how to break through the chaos and not only make sense of all the chatter, but use these conversations as a tool to better your district.

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Topics: Social Media, School Districts, inbound marketing,

4 Ways to Boost Your Inbound Marketing Strategy

Posted by Melanie Klag on Feb 6, 2020 10:00:09 AM

Inbound marketing is the process of attracting customers to your products and services rather than you reaching out directly to potential customers. A good inbound marketing strategy is well-rounded and includes content marketing, social media, search engine optimization, blogging and more to create brand awareness and attract new business. Because it is highly cost-effective (61% cheaper than outbound strategies according to SearchEngine Journal), it is a very popular (76% of marketers use inbound strategies according to HubSpot) method for getting your brand noticed. Is your organization doing it right?

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Topics: Online Content, Optimization, SEO, Social Media, Content Marketing, inbound marketing,

The Top 5 Marketing Lessons Learned in 2019

Posted by Melanie Klag on Jan 30, 2020 4:45:00 PM

The Roaring 20s are back! As we enter 2020, the year of perfect vision, it is a great time to reflect on the lessons learned in 2019 and how we can use those to visualize our goals and dreams for a perfect 2020. Here are the top five lessons we learned in 2019 that will help shape marketing for 2020 and beyond.

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Topics: Social Media, Lead Generation, Email Marketing, Content Marketing, Marketing

A Guide to Customizing a Content Calendar for the Academic Year

Posted by Tom Speaks on Mar 25, 2019 3:04:53 PM

Content marketing can never be successful if you don’t have a plan for what you hope to achieve. Is your school district engaging with parents through social media on a regular – if not daily – basis? How do you keep in touch with community members who aren’t a part of your district through social media?

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Topics: Social Media, Engagement, Content Marketing Plan, Outsourcing, School Districts, Education, Communications

Navigating Crisis Communications in a 'Fake News' World

Posted by Kelly Konya on Mar 11, 2019 8:01:00 AM

Ever since the popularization of social media began taking hold in the early 2000s, public relations teams have been forced to adapt to the three-headed giant of Twitter, Facebook and Instagram.

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Topics: Online Content, Social Media, Crisis Communications, Press Releases, Communications

How to Organically Grow Your Social Media Following

Posted by Libby Stitzel on Jun 18, 2018 8:54:20 AM

Your following can make or break your brand. Between the 30% of Millennials who engage with brands on social media each month and the seven in 10 Gen Xers who purchase products from brands they follow, it’s no secret that tapping into social media as a means of marketing is beneficial.

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Topics: Social Media, Lead Generation, Leads, Motivation, Digital Marketing

The Importance of Being Social on Social Media

Posted by Kelly Konya on Feb 12, 2018 8:44:02 AM
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Topics: Finding Audiences, Optimization, Social Media, Lead Generation, Engagement, Content Marketing Plan, Strategic Planning, Marketing

3 Strategies to Grow Your Business in 2018 – Part II

Posted by Andrea Lyons on Jan 12, 2018 10:58:29 AM

As the saying goes, there’s no time like the present. When the end of the year rolls around, the best way to prepare for business growth in 2018 is to complete a review of the current strategies that have brought about success. Being proactive about your business’s short and long-term goals is essential to creating a blueprint for the new year that will lead to development and increased revenue.

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Topics: Marketing Best Practices, Finding Audiences, Buyer Personas, Social Media, Lead Generation, Engagement, Strategic Planning

Using social media to amplify your message

Posted by Blair Donald on Aug 28, 2017 9:00:00 AM

When most people think about content marketing, they think of e-books, white papers and informative websites. At first, social media seems like a secondary tool that should only be used to promote business news or activities. This is a common mistake! Social media is a powerful tool that should always be a primary consideration if you want your content to be successful.

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Topics: Social Media, Content

Add a Little "Snap" to Your Next Event

Posted by Samantha Booth on Aug 24, 2017 11:00:00 AM

Snapchat isn't just for fun puppy dog filters that give you that oh-so-perfect selfie. Snapchat filters provide a fun, engaging and affordable way to promote your company, organization or school district. With over 158 million users, Snapchat is quickly growing. It's reported that every second, 8,796 photos are shared on Snapchat (CEWE Photoworld, 2016). That's a lot of snaps.

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Topics: Marketing Best Practices, Social Media, Content, Snapchat, Engagement

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