How to Organically Grow Your Social Media Following

Posted by Libby Stitzel on Jun 18, 2018 8:54:20 AM

Your following can make or break your brand. Between the 30% of Millennials who engage with brands on social media each month and the seven in 10 Gen Xers who purchase products from brands they follow, it’s no secret that tapping into social media as a means of marketing is beneficial.

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Topics: Digital Marketing, Motivation, Leads, Lead Generation, Social Media

Navigating Crisis Communications in a 'Fake News' World

Posted by Mike Dianetti on May 9, 2018 1:55:18 PM

Ever since the popularization of social media platforms, crisis management and public relations have been forced to adapt to the three-headed giant of Twitter, Facebook and Instagram.

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Topics: Digital Marketing, Marketing, Social Media, Crisis Communications

The Importance of Being Social on Social Media

Posted by Kelly Konya on Feb 12, 2018 8:44:02 AM
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Topics: Marketing, Strategic Planning, Content Marketing Plan, Engagement, Lead Generation, Social Media, Optimization, Finding Audiences

3 Strategies to Grow Your Business in 2018 – Part II

Posted by Andrea Lyons on Jan 12, 2018 10:58:29 AM

As the saying goes, there’s no time like the present. When the end of the year rolls around, the best way to prepare for business growth in 2018 is to complete a review of the current strategies that have brought about success. Being proactive about your business’s short and long-term goals is essential to creating a blueprint for the new year that will lead to development and increased revenue.

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Topics: Buyer Personas, Social Media, Marketing Best Practices, Finding Audiences, Engagement, Lead Generation, Strategic Planning

Using social media to amplify your message

Posted by Blair Donald on Aug 28, 2017 9:00:00 AM

When most people think about content marketing, they think of e-books, white papers and informative websites. At first, social media seems like a secondary tool that should only be used to promote business news or activities. This is a common mistake! Social media is a powerful tool that should always be a primary consideration if you want your content to be successful.

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Topics: Content, Social Media

Add a Little "Snap" to Your Next Event

Posted by Samantha Booth on Aug 24, 2017 11:00:00 AM

Snapchat isn't just for fun puppy dog filters that give you that oh-so-perfect selfie. Snapchat filters provide a fun, engaging and affordable way to promote your company, organization or school district. With over 158 million users, Snapchat is quickly growing. It's reported that every second, 8,796 photos are shared on Snapchat (CEWE Photoworld, 2016). That's a lot of snaps.

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Topics: Snapchat, Social Media, Content, Marketing Best Practices, Engagement

The Key to Creating an Effective Social Media Plan

Posted by Samantha Booth on Jul 27, 2017 11:00:00 AM

Great social media content is only as good as the plan that you create to support it. But where do you begin and what should you consider when creating the perfect social media plan? 

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Topics: Social Media, Online Content, Marketing Best Practices, Optimization

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