Education in the 21st century has experienced a technological revolution, changing the way we reach our audience and communicate with them. The world has gone digital, and social media has become a tool for communication, student and staff engagement and collaboration. As a school superintendent, it's important to understand the best practices for using social media effectively. In this post, we've gathered tips on how to engage with your audience, share your school district's highlights, and promote your most important priorities.

Topics: Social Media, Engagement, Communications, school communications

2020 has been an interesting year for all of us! Whether the year has been moving in slow motion for you or if you feel like you blinked in March and now it’s October, there’s still time to focus on social media to engage your audience this year. Amid all the chaos of the COVID-19 pandemic, you may have had a difficult time prioritizing social media content creation or consistency across your platform or you may not have been sure how to appropriately run your accounts. Whatever your dilemma, we can help!

No matter where you are with your social media strategy, we are giving you some easy and attainable ways to up your game before the holidays.

Topics: Social Media, Content Marketing, Marketing, inbound marketing,

Content marketing refers to the strategic creation and use of content to tell your story in a consistent and cohesive matter. It encompasses all of the content your business or organization develops to bring awareness to your company, including website content, blogs, social media, email newsletters, marketing collateral, public relations and more. Generally speaking, content marketing is informational not promotional, and it can be highly effective when used properly.

Topics: Online Content, Marketing Best Practices, SEO, Social Media, Content, Lead Generation, Content Marketing, Content Marketing Plan, Digital Marketing, inbound marketing,

It is no secret that people like to talk. Whether about the good or the ugly, word travels fast and far in the age of technology. Don’t be afraid to jump on the keyboard and take control of your story. With social media and blogging, you have the chance to be the narrator of your company’s story! With a little bit of practice and a few extra hands helping you out, you can create content that will tell your story from your own perspective, and help other people see the amazing things that you see.

Topics: Social Media, inbound marketing,

As a school administrator, social media can feel overwhelming. Or, really LOUD. As you try to utilize the space, you may feel as though you can’t catch your breath in the midst of everyone else’s thoughts, opinions and posts. Whether you are having a positive or negative experience on social media, The Impact Group knows how to break through the chaos and not only make sense of all the chatter, but use these conversations as a tool to better your district.

Topics: Social Media, School Districts, inbound marketing,

Inbound marketing is the process of attracting customers to your products and services rather than you reaching out directly to potential customers. A good inbound marketing strategy is well-rounded and includes content marketing, social media, search engine optimization, blogging and more to create brand awareness and attract new business. Because it is highly cost-effective (61% cheaper than outbound strategies according to SearchEngine Journal), it is a very popular (76% of marketers use inbound strategies according to HubSpot) method for getting your brand noticed. Is your organization doing it right?

Topics: Online Content, Optimization, SEO, Social Media, Content Marketing, inbound marketing,

The Roaring 20s are back! As we enter 2020, the year of perfect vision, it is a great time to reflect on the lessons learned in 2019 and how we can use those to visualize our goals and dreams for a perfect 2020. Here are the top five lessons we learned in 2019 that will help shape marketing for 2020 and beyond.

Topics: Social Media, Lead Generation, Email Marketing, Content Marketing, Marketing

Content marketing can never be successful if you don’t have a plan for what you hope to achieve. Is your school district engaging with parents through social media on a regular – if not daily – basis? How do you keep in touch with community members who aren’t a part of your district through social media?

Topics: Social Media, Engagement, Content Marketing Plan, Outsourcing, School Districts, Education, Communications

Ever since the popularization of social media began taking hold in the early 2000s, public relations teams have been forced to adapt to the three-headed giant of Twitter, Facebook and Instagram.

Topics: Online Content, Social Media, Crisis Communications, Press Releases, Communications

Your following can make or break your brand. Between the 30% of Millennials who engage with brands on social media each month and the seven in 10 Gen Xers who purchase products from brands they follow, it’s no secret that tapping into social media as a means of marketing is beneficial.

Topics: Social Media, Lead Generation, Leads, Motivation, Digital Marketing