In the business sector, writing is unavoidable. We write all day, every day. Whether it be marketing proposals, press releases, blog posts or something as simple as an email, there is always something that needs to be written.
Regardless of the field your company operates in, you are bound to confront a crisis. Crises are oftentimes unavoidable, quickly putting you in a position where your reputation may be damaged and the public may lose faith in your values.
At any given moment, people are connected to the Internet, social media and their cell phones. This on-the-go society has greatly impacted our ability to complete a very simple task: pay attention.
Ever since the popularization of social media platforms, crisis management and public relations have been forced to adapt to the three-headed giant of Twitter, Facebook and Instagram.