By now, everyone has heard the term search engine optimization (SEO), but do you really know what is means for your company, your website and your marketing strategy? Search engine optimization is the process of increasing your website traffic through your content’s use of keywords that help you rank in search engine results. However, companies often think of SEO simply as adding a few keywords to their website content. While that is part of it and certainly necessary, true and effective search engine optimization has a lot more to it. 

Topics: SEO, Content Marketing, Digital Marketing, inbound marketing,, marketing strategy

Content marketing refers to the strategic creation and use of content to tell your story in a consistent and cohesive matter. It encompasses all of the content your business or organization develops to bring awareness to your company, including website content, blogs, social media, email newsletters, marketing collateral, public relations and more. Generally speaking, content marketing is informational not promotional, and it can be highly effective when used properly.

Topics: Online Content, Marketing Best Practices, SEO, Social Media, Content, Lead Generation, Content Marketing, Content Marketing Plan, Digital Marketing, inbound marketing,

Every year, Shutterstock – a licensed footage, photography and music company based in New York City – releases a report of the top trends in creative design. Based on billions of image, video and music downloads from customers across the globe, Shutterstock’s most recent report was released this January and provided valuable insight into what will be this year’s most popular design and advertising choices.

Topics: Online Content, Website Best Practices, Marketing Best Practices, Content Marketing Plan, Marketing, Digital Marketing

Search engines have been forcing marketers to adapt their content strategies for years. Just when marketers think they've cracked the SEO code, search engines change the type of content they want to see in order to highly rank websites.

Topics: Online Content, Website Best Practices, Finding Audiences, Optimization, Lead Generation, Content Marketing, Content Marketing Plan, Digital Marketing

The new year is here, and content is still king. What does this mean for your agency? For starters, it means that the content calendar remains an indispensable tool in your marketing arsenal.

Topics: Content, Engagement, Content Marketing, Content Marketing Plan, Business Development, Marketing, Digital Marketing, Branding

The speed of journalism moves faster today than any other time in history.

To maintain relevance and be engaging, marketers need to feed the content beast. The beast is always groveling, looking for the next-best deliverable to garner web traffic and social media sharing.

Topics: Marketing Best Practices, Engagement, Content Marketing Plan, Business Development, Digital Marketing, Writing, Press Releases

We've all heard the phrase, "The pen is mightier than the sword." 

In the world of marketing, this phrase has never been more true.

Topics: Online Content, Marketing Best Practices, Content, Engagement, Content Marketing, Business Development, Marketing, Digital Marketing, Business Writing

In the business sector, writing is unavoidable. We write all day, every day. Whether it be marketing proposals, press releases, blog posts or something as simple as an email, there is always something that needs to be written.

Topics: Marketing, Motivation, Digital Marketing, Student Life, Writing, Business Writing

Your following can make or break your brand. Between the 30% of Millennials who engage with brands on social media each month and the seven in 10 Gen Xers who purchase products from brands they follow, it’s no secret that tapping into social media as a means of marketing is beneficial.

Topics: Social Media, Lead Generation, Leads, Motivation, Digital Marketing

In today’s fast-moving digital age, getting content marketing right is more important than ever. Engaging and delighting your potential customers is crucial to content marketing. After all, digital marketing strategies cost around 62% less than traditional marketing, though it generates nearly three times more leads than traditional techniques. 

Topics: Online Content, Marketing Best Practices, Content, Content Marketing, Digital Marketing