As school districts work to effectively communicate their financial strategies and engage their communities, utilizing diverse platforms and creating key materials becomes essential.
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Topics: Levy, school communications, Strategic Communications
As school districts strive to communicate complex financial information effectively, it becomes crucial to craft messages that resonate with all stakeholders. In our first blog post in this series, we focused on using the elements of our strategic communication model to establish a solid foundation for communicating about district finances. This blog post, the second in our series, discusses the intricacies of creating impactful communications using the 3-30-3 messaging model. By breaking down messages into digestible chunks tailored for varying levels of audience engagement, districts can ensure their key points are both clear and compelling.
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Topics: Levy, school communications, messaging, Strategic Communications
As the new school year approaches, many school districts find themselves facing the challenging task of communicating about finances and the potential impact on taxpayers. These communications typically involve topics such as the five-year forecast, the potential need for facilities or other capital improvements, and funding challenges in light of the expiration of Elementary and Secondary School Emergency Relief Programs (ESSER) funding, often resulting in a levy being placed on the ballot for taxpayer vote.
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Topics: School Districts, Education, Levy, Communications, school communications
American literary giant Ralph Waldo Emerson once said, “A great man is always willing to be little.” I couldn’t agree more with Emerson’s simple and focused assertion that the application of a humble attitude is both a necessary and foundational character trait for those who are charged with leading others.
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Topics: Finding Audiences, Engagement, Education, Levy, Government, Communications
Levy season is notorious for sneaking up on schools and government entities. As we stated in our recent blog post, the worst time to begin communicating a levy is when it’s already on the ballot, as people need to see messages 11-15 times before the details really sink in, according to advertising expert Thomas Smith.
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Topics: School Districts, Political, Education, Levy, Communications
The worst time to begin communicating the details of a new levy is when you go on the ballot.
If voters are suddenly made aware of a levy when it's only a few months before they cast their ballots, they’ll probably think your school district or organization is up to something! This leads to distrust and skepticism.
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Topics: School Districts, Education, Levy, Communications
Election season always seems to be right around the corner. Even if you have months to prepare, developing a successful communication strategy to garner the support of voters for school bond issues and levies should be a year-round activity.
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Topics: Strategic Planning, Marketing, School Districts, Political, Education, Levy, Bond Issue, Government