As school districts strive to communicate complex financial information effectively, it becomes crucial to craft messages that resonate with all stakeholders. In our first blog post in this series, we focused on using the elements of our strategic communication model to establish a solid foundation for communicating about district finances. This blog post, the second in our series, discusses the intricacies of creating impactful communications using the 3-30-3 messaging model. By breaking down messages into digestible chunks tailored for varying levels of audience engagement, districts can ensure their key points are both clear and compelling.

We live in a fast-paced, immediate satisfaction kind of world. Grabbing your audience’s attention quickly is a necessity. Your organization must be able to get its message or story across in an intriguing manner that draws the consumer in, convincing them that they need more. Then, deliver the rest of the message in a cohesive manner. That’s where our 3-30-3^TM messaging strategy comes into play. You have three seconds to get their attention, 30 seconds to intrigue them a little more, and three minutes to fully relay your brand story. 3-30-3 is rooted in our psychology; it’s the way our brains operate! Here’s the complete breakdown of 3-30-3.