Melanie Klag

As the content marketing specialist, Melanie is ready to help all IGPR clients tell their story across all different types of media, ensuring you reach the right audience. Melanie has years of experience in writing for many types of companies across all types of industries and loves working with different clients to perfect their message. Prior to IGPR, Melanie worked as a marketing communications specialist, copywriter, copy editor and marketing content specialist, honing her writing, proofreading and editing skills. Melanie enjoys being able to be creative and work collaboratively as a team to help clients.

Recent Posts

What is 3-30-3 Messaging & Why Does It Work?

Posted by Melanie Klag on Aug 31, 2020 9:37:49 AM

We live in a fast-paced, immediate satisfaction kind of world. Grabbing your audience’s attention quickly is a necessity. Your organization must be able to get its message or story across in an intriguing manner that draws the consumer in, convincing them that they need more. Then, deliver the rest of the message in a cohesive manner. That’s where our 3-30-3TM messaging strategy comes into play. You have three seconds to get their attention, 30 seconds to intrigue them a little more, and three minutes to fully relay your brand story. 3-30-3 is rooted in our psychology; it’s the way our brains operate! Here’s the complete breakdown of 3-30-3.

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Topics: Marketing Best Practices, Content Marketing, Marketing, Branding, inbound marketing,, messaging

How to Develop an Effective Content Marketing Strategy

Posted by Melanie Klag on Aug 12, 2020 7:30:00 AM

Content marketing refers to the strategic creation and use of content to tell your story in a consistent and cohesive matter. It encompasses all of the content your business or organization develops to bring awareness to your company, including website content, blogs, social media, email newsletters, marketing collateral, public relations and more. Generally speaking, content marketing is informational not promotional, and it can be highly effective when used properly.

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Topics: Online Content, Marketing Best Practices, SEO, Social Media, Content, Lead Generation, Content Marketing, Content Marketing Plan, Digital Marketing, inbound marketing,

4 Ways to Boost Your Inbound Marketing Strategy

Posted by Melanie Klag on Feb 6, 2020 10:00:09 AM

Inbound marketing is the process of attracting customers to your products and services rather than you reaching out directly to potential customers. A good inbound marketing strategy is well-rounded and includes content marketing, social media, search engine optimization, blogging and more to create brand awareness and attract new business. Because it is highly cost-effective (61% cheaper than outbound strategies according to SearchEngine Journal), it is a very popular (76% of marketers use inbound strategies according to HubSpot) method for getting your brand noticed. Is your organization doing it right?

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Topics: Online Content, Optimization, SEO, Social Media, Content Marketing, inbound marketing,

The Top 5 Marketing Lessons Learned in 2019

Posted by Melanie Klag on Jan 30, 2020 4:45:00 PM

The Roaring 20s are back! As we enter 2020, the year of perfect vision, it is a great time to reflect on the lessons learned in 2019 and how we can use those to visualize our goals and dreams for a perfect 2020. Here are the top five lessons we learned in 2019 that will help shape marketing for 2020 and beyond.

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Topics: Social Media, Lead Generation, Email Marketing, Content Marketing, Marketing

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