We live in a fast-paced, immediate satisfaction kind of world. Grabbing your audience’s attention quickly is a necessity. Your organization must be able to get its message or story across in an intriguing manner that draws the consumer in, convincing them that they need more. Then, deliver the rest of the message in a cohesive manner. That’s where our 3-30-3TM messaging strategy comes into play. You have three seconds to get their attention, 30 seconds to intrigue them a little more, and three minutes to fully relay your brand story. 3-30-3 is rooted in our psychology; it’s the way our brains operate! Here’s the complete breakdown of 3-30-3.
Content marketing refers to the strategic creation and use of content to tell your story in a consistent and cohesive matter. It encompasses all of the content your business or organization develops to bring awareness to your company, including website content, blogs, social media, email newsletters, marketing collateral, public relations and more. Generally speaking, content marketing is informational not promotional, and it can be highly effective when used properly.
Every year, Shutterstock – a licensed footage, photography and music company based in New York City – releases a report of the top trends in creative design. Based on billions of image, video and music downloads from customers across the globe, Shutterstock’s most recent report was released this January and provided valuable insight into what will be this year’s most popular design and advertising choices.
In his New York Times bestseller, Principles, billionaire investor and philanthropist Ray Dalio, founder of Bridgewater Consulting, challenges leaders to willingly and purposefully accept their most uncomfortable realities as a part of a comprehensive strategy for success.
The speed of journalism moves faster today than any other time in history.
To maintain relevance and be engaging, marketers need to feed the content beast. The beast is always groveling, looking for the next-best deliverable to garner web traffic and social media sharing.
We've all heard the phrase, "The pen is mightier than the sword."
In the world of marketing, this phrase has never been more true.
In today’s fast-moving digital age, getting content marketing right is more important than ever. Engaging and delighting your potential customers is crucial to content marketing. After all, digital marketing strategies cost around 62% less than traditional marketing, though it generates nearly three times more leads than traditional techniques.
Regardless of the field your company operates in, you are bound to confront a crisis. Crises are oftentimes unavoidable, quickly putting you in a position where your reputation may be damaged and the public may lose faith in your values.
Stock photos are an easy go-to when looking for an image for your website or blog. With Google images and free stock image websites like Freepik at our fingertips, pulling a stock image is easier than ever.
Trade shows have continually been regarded as the single-most effective component of business-to-business marketing. In fact, in one national report, 91% of trade show attendees said they receive their most useful buying information from these events. This makes sense—especially when the trade show revenue in the U.S. in 2016 reached a whopping $12.8 billion.