Content marketing can never be successful if you don’t have a plan for what you hope to achieve. Is your school district engaging with parents through social media on a regular – if not daily – basis? How do you keep in touch with community members who aren’t a part of your district through social media?
There is power in knowing where you are going. You may have heard the well-known maxim, “You can have the best airplane in the world or the most sophisticated ship, but if the pilot or captain doesn’t know where you’re going, you won’t ever get there.”
Levy season is notorious for sneaking up on schools and government entities. As we stated in our recent blog post, the worst time to begin communicating a levy is when it’s already on the ballot, as people need to see messages 11-15 times before the details really sink in, according to advertising expert Thomas Smith.
The worst time to begin communicating the details of a new levy is when you go on the ballot.
If voters are suddenly made aware of a levy when it's only a few months before they cast their ballots, they’ll probably think your school district or organization is up to something! This leads to distrust and skepticism.
Election season always seems to be right around the corner. Even if you have months to prepare, developing a successful communication strategy to garner the support of voters for school bond issues and levies should be a year-round activity.
School can be stressful at any school year or age. Grade schoolers must learn how to be away from their parents and sit still in class for hours a day. Middle schoolers have to prepare for high school and start to take on a tougher workload.