The Key to Strategic Planning Success: Crystal-Clear Clarity

Posted by Tom Speaks on Feb 27, 2019 7:29:00 AM

There is power in knowing where you are going. You may have heard the well-known maxim, “You can have the best airplane in the world or the most sophisticated ship, but if the pilot or captain doesn’t know where you’re going, you won’t ever get there.”

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Topics: Strategic Planning, Business Development, Surveys, School Districts, Government, Communications

In What Month are Ohio School Levies Won or Lost?

Posted by Don Polyak on Feb 5, 2019 2:26:12 PM

Levy season is notorious for sneaking up on schools and government entities. As we stated in our recent blog post, the worst time to begin communicating a levy is when it’s already on the ballot, as people need to see messages 11-15 times before the details really sink in, according to advertising expert Thomas Smith.

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Topics: School Districts, Political, Education, Levy, Communications

Planning Your Next Levy: You Can’t Afford to Wait

Posted by Tom Speaks on Jan 16, 2019 9:59:21 AM

The worst time to begin communicating the details of a new levy is when you go on the ballot.

If voters are suddenly made aware of a levy when it's only a few months before they cast their ballots, they’ll probably think your school district or organization is up to something! This leads to distrust and skepticism.

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Topics: School Districts, Education, Levy, Communications

5 Tips for Surviving Election Season (And How to Come Out on Top!)

Posted by Samantha Booth on Jul 2, 2018 8:51:02 AM

Election season always seems to be right around the corner. Even if you have months to prepare, developing a successful communication strategy to garner the support of voters for school bond issues and levies should be a year-round activity.

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Topics: Strategic Planning, Marketing, School Districts, Political, Education, Levy, Bond Issue, Government

The Role of Therapy Dogs in Schools

Posted by Libby Stitzel on May 16, 2018 10:19:38 AM

School can be stressful at any school year or age. Grade schoolers must learn how to be away from their parents and sit still in class for hours a day. Middle schoolers have to prepare for high school and start to take on a tougher workload.

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Topics: Engagement, Motivation, School Districts, Therapy Dogs, Student Life

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