There is power in knowing where you are going. You may have heard the well-known maxim, “You can have the best airplane in the world or the most sophisticated ship, but if the pilot or captain doesn’t know where you’re going, you won’t ever get there.”
In his New York Times bestseller, Principles, billionaire investor and philanthropist Ray Dalio, founder of Bridgewater Consulting, challenges leaders to willingly and purposefully accept their most uncomfortable realities as a part of a comprehensive strategy for success.
While it’s true origins have been disputed, French writer Antoine de Saint-Exupery is often attributed with authoring one of the most powerful (and subsequently most cited) maxims in the field of organizational development and business:
The new year is here, and content is still king. What does this mean for your agency? For starters, it means that the content calendar remains an indispensable tool in your marketing arsenal.
We’ve all heard someone say, “It took me forever to finish this,” or “I worked overtime last night.” We often share details about what we’ve done, but we rarely talk about the meaning.
The speed of journalism moves faster today than any other time in history.
To maintain relevance and be engaging, marketers need to feed the content beast. The beast is always groveling, looking for the next-best deliverable to garner web traffic and social media sharing.
We've all heard the phrase, "The pen is mightier than the sword."
In the world of marketing, this phrase has never been more true.
Trade shows have continually been regarded as the single-most effective component of business-to-business marketing. In fact, in one national report, 91% of trade show attendees said they receive their most useful buying information from these events. This makes sense—especially when the trade show revenue in the U.S. in 2016 reached a whopping $12.8 billion.
The marketing world is continuously growing. In order for marketers to maintain an edge in the industry, they must keep up with their skillsets. From strong communication and data analytics skills to formulating strategic marketing plans, marketers must know how to reach their audiences with the right messages, track success with the right metrics and obtain leads by utilizing the most up-to-date marketing strategies.
Typically, people who work a traditional Monday-to-Friday job will tell you that Monday is their most productive day at the office, despite the constant complaint of feeling the Monday blues. Mondays allow for plenty of time to plan out projects and organize time for the upcoming week. At the start of the week, it seems like anything is possible and the week ahead will offer plenty of time to get things done.