The marketing world is continuously growing. In order for marketers to maintain an edge in the industry, they must keep up with their skillsets. From strong communication and data analytics skills to formulating strategic marketing plans, marketers must know how to reach their audiences with the right messages, track success with the right metrics and obtain leads by utilizing the most up-to-date marketing strategies.
93% of online experiences begin with a search engine.
Still, some companies aren’t convinced that investing in search engine optimization (SEO) is a worthwhile marketing strategy. This leads companies down a perilous path to spending some time optimizing their website and social channels. They may designate one employee to touch up their site’s SEO on occasion, or they may outline a list of keywords that may be relevant to target audiences. But is it enough?
People typically consider themselves one of two things: a morning person, or not a morning person. There are those who thrive during the first few hours of their day, while others are more productive in the late afternoon/early evening. Regardless of which category you consider yourself to fall under, it is important to remember that habits can change, especially when it comes to your morning routine.
Typically, people who work a traditional Monday-to-Friday job will tell you that Monday is their most productive day at the office, despite the constant complaint of feeling the Monday blues. Mondays allow for plenty of time to plan out projects and organize time for the upcoming week. At the start of the week, it seems like anything is possible and the week ahead will offer plenty of time to get things done.
Goal setting drives success, but it is commonly the most overlooked step of creating a solid marketing plan. Even if you do have a list of goals, chances are your goals may not be helping you. Let's take a look at why goal setting is such an important part of the marketing process and how you can create goals that will help your marketing plan succeed.
The World Wide Web 3.0 is fast approaching. As all businesses know, the Internet has single-handedly changed the realms of sales and marketing. With every new technological innovation, businesses must adapt their strategies to remain competitive.
It’s easy to fall into routines and live out our days without realizing all of the blessings we have. Since we value sameness and are creatures of habit, it is unlikely that we pause to reflect on the positive things that are going on around us each day.
The more changes that take place in today’s businesses, the more things stay the same—including the one factor that is crucial to success: appreciology.