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As a school administrator, social media can feel overwhelming. Or, really LOUD. As you try to utilize the space, you may feel as though you can’t catch your breath in the midst of everyone else’s thoughts, opinions and posts. Whether you are having a positive or negative experience on social media, The Impact Group knows how to break through the chaos and not only make sense of all the chatter, but use these conversations as a tool to better your district.
Topics: Social Media, School Districts, inbound marketing,
When I step back to really think about it, I’ve been intrigued by the concept of leadership for as long as I can remember. I can vividly recollect asking myself why I wanted to listen to and engage with certain adults (or even other kids for that matter) while others couldn’t come close to grasping my attention. I secretly wondered why select teachers and coaches could get my best efforts while others couldn’t motivate or captivate me in the least. While I couldn’t define it at the time, I knew I would follow these special people anywhere and intuitively understood that doing what they asked of me would somehow prove beneficial. I knew that I wanted to be around certain individuals – they made me feel better about myself and the task or challenge at hand. They genuinely seemed to care about the outcomes that would impact me and my future development.
Inbound marketing is the process of attracting customers to your products and services rather than you reaching out directly to potential customers. A good inbound marketing strategy is well-rounded and includes content marketing, social media, search engine optimization, blogging and more to create brand awareness and attract new business. Because it is highly cost-effective (61% cheaper than outbound strategies according to SearchEngine Journal), it is a very popular (76% of marketers use inbound strategies according to HubSpot) method for getting your brand noticed. Is your organization doing it right?
Topics: Online Content, Optimization, SEO, Social Media, Content Marketing, inbound marketing,
The Roaring 20s are back! As we enter 2020, the year of perfect vision, it is a great time to reflect on the lessons learned in 2019 and how we can use those to visualize our goals and dreams for a perfect 2020. Here are the top five lessons we learned in 2019 that will help shape marketing for 2020 and beyond.
Topics: Social Media, Lead Generation, Email Marketing, Content Marketing, Marketing
Content marketing can never be successful if you don’t have a plan for what you hope to achieve. Is your school district engaging with parents through social media on a regular – if not daily – basis? How do you keep in touch with community members who aren’t a part of your district through social media?
Topics: Social Media, Engagement, Content Marketing Plan, Outsourcing, School Districts, Education, Communications
Every year, Shutterstock – a licensed footage, photography and music company based in New York City – releases a report of the top trends in creative design. Based on billions of image, video and music downloads from customers across the globe, Shutterstock’s most recent report was released this January and provided valuable insight into what will be this year’s most popular design and advertising choices.
Topics: Online Content, Website Best Practices, Marketing Best Practices, Content Marketing Plan, Marketing, Digital Marketing
American literary giant Ralph Waldo Emerson once said, “A great man is always willing to be little.” I couldn’t agree more with Emerson’s simple and focused assertion that the application of a humble attitude is both a necessary and foundational character trait for those who are charged with leading others.
Topics: Finding Audiences, Engagement, Education, Levy, Government, Communications
Ever since the popularization of social media began taking hold in the early 2000s, public relations teams have been forced to adapt to the three-headed giant of Twitter, Facebook and Instagram.
Topics: Online Content, Social Media, Crisis Communications, Press Releases, Communications
There is power in knowing where you are going. You may have heard the well-known maxim, “You can have the best airplane in the world or the most sophisticated ship, but if the pilot or captain doesn’t know where you’re going, you won’t ever get there.”
Topics: Strategic Planning, Business Development, Surveys, School Districts, Government, Communications
Search engines have been forcing marketers to adapt their content strategies for years. Just when marketers think they've cracked the SEO code, search engines change the type of content they want to see in order to highly rank websites.
Topics: Online Content, Website Best Practices, Finding Audiences, Optimization, Lead Generation, Content Marketing, Content Marketing Plan, Digital Marketing
