Strategic planning is the art of turning dreams into an actionable roadmap. It’s about setting goals and plotting the steps that will ensure an organization's growth and sustainability. It's a combination of foresight, resource allocation, and adaptability in a dynamic world. 

In our recent Digital Leadership Academy Webinar, we explored the dynamic interplay between student voices and school leadership. Let’s dive into the insights shared, including why student voices matter, how to involve them in school decisions, and tips to better capture their perspectives.

Education in the 21st century has experienced a technological revolution, changing the way we reach our audience and communicate with them. The world has gone digital, and social media has become a tool for communication, student and staff engagement and collaboration. As a school superintendent, it's important to understand the best practices for using social media effectively. In this post, we've gathered tips on how to engage with your audience, share your school district's highlights, and promote your most important priorities.

As a leader, it's inevitable that you'll find yourself in challenging conversations from time to time. These can involve delivering tough news, giving constructive feedback, or addressing problematic behavior. But no matter the situation, it's crucial to approach these conversations with empathy and a calm and composed tone.

In the dynamic landscape of education, strategic planning stands tall as the compass guiding institutions toward their goals.

Creating a Culture of Appreciation in Your Workplace

It’s true that you often spend more time with your co-workers than with your own family. However, in the age of COVID-19 and technology making it easier than ever to work from home, that fact may be changing. And that is great news for you and your family, but can it have a negative effect on your company comradery? Perhaps, but there are many ways you can still stay connected and engage in fun team-building activities whether you are in the office or out of the office.

At The Impact Group, we try to keep our company culture engaging and fun for the whole team. Here’s some ways we do that.

By now, everyone has heard the term search engine optimization (SEO), but do you really know what is means for your company, your website and your marketing strategy? Search engine optimization is the process of increasing your website traffic through your content’s use of keywords that help you rank in search engine results. However, companies often think of SEO simply as adding a few keywords to their website content. While that is part of it and certainly necessary, true and effective search engine optimization has a lot more to it. 

2020 has been an interesting year for all of us! Whether the year has been moving in slow motion for you or if you feel like you blinked in March and now it’s October, there’s still time to focus on social media to engage your audience this year. Amid all the chaos of the COVID-19 pandemic, you may have had a difficult time prioritizing social media content creation or consistency across your platform or you may not have been sure how to appropriately run your accounts. Whatever your dilemma, we can help!

No matter where you are with your social media strategy, we are giving you some easy and attainable ways to up your game before the holidays.

We live in a fast-paced, immediate satisfaction kind of world. Grabbing your audience’s attention quickly is a necessity. Your organization must be able to get its message or story across in an intriguing manner that draws the consumer in, convincing them that they need more. Then, deliver the rest of the message in a cohesive manner. That’s where our 3-30-3^TM messaging strategy comes into play. You have three seconds to get their attention, 30 seconds to intrigue them a little more, and three minutes to fully relay your brand story. 3-30-3 is rooted in our psychology; it’s the way our brains operate! Here’s the complete breakdown of 3-30-3.