A Guide to Customizing a Content Calendar for the Academic Year

Posted by Tom Speaks on Mar 25, 2019 3:04:53 PM

Content marketing can never be successful if you don’t have a plan for what you hope to achieve. Is your school district engaging with parents through social media on a regular – if not daily – basis? How do you keep in touch with community members who aren’t a part of your district through social media?

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Topics: Social Media, Engagement, Content Marketing Plan, Outsourcing, School Districts, Education, Communications

The Showcase Calendar: Intentionally Celebrating a Year's Worth of Successes

Posted by Chris DiMauro on Mar 13, 2019 8:54:28 AM

American literary giant Ralph Waldo Emerson once said, “A great man is always willing to be little.” I couldn’t agree more with Emerson’s simple and focused assertion that the application of a humble attitude is both a necessary and foundational character trait for those who are charged with leading others.

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Topics: Finding Audiences, Engagement, Education, Levy, Government, Communications

Navigating Crisis Communications in a 'Fake News' World

Posted by Kelly Konya on Mar 11, 2019 8:01:00 AM

Ever since the popularization of social media began taking hold in the early 2000s, public relations teams have been forced to adapt to the three-headed giant of Twitter, Facebook and Instagram.

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Topics: Online Content, Social Media, Crisis Communications, Press Releases, Communications

The Key to Strategic Planning Success: Crystal-Clear Clarity

Posted by Tom Speaks on Feb 27, 2019 7:29:00 AM

There is power in knowing where you are going. You may have heard the well-known maxim, “You can have the best airplane in the world or the most sophisticated ship, but if the pilot or captain doesn’t know where you’re going, you won’t ever get there.”

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Topics: Strategic Planning, Business Development, Surveys, School Districts, Government, Communications

Examining Perspective: Engaging with Difficult People

Posted by Chris DiMauro on Feb 19, 2019 10:59:13 AM

In his New York Times bestseller, Principles, billionaire investor and philanthropist Ray Dalio, founder of Bridgewater Consulting, challenges leaders to willingly and purposefully accept their most uncomfortable realities as a part of a comprehensive strategy for success.

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Topics: Marketing Best Practices, Engagement, Business Development, Employee satisfaction, Motivation, Work Environment, Crisis Communications, Communications

In What Month are Ohio School Levies Won or Lost?

Posted by Don Polyak on Feb 5, 2019 2:26:12 PM

Levy season is notorious for sneaking up on schools and government entities. As we stated in our recent blog post, the worst time to begin communicating a levy is when it’s already on the ballot, as people need to see messages 11-15 times before the details really sink in, according to advertising expert Thomas Smith.

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Topics: School Districts, Political, Education, Levy, Communications

Strategic Planning 101: The Value of Stakeholder Engagement

Posted by Chris DiMauro on Jan 28, 2019 2:36:10 PM

While it’s true origins have been disputed, French writer Antoine de Saint-Exupery is often attributed with authoring one of the most powerful (and subsequently most cited) maxims in the field of organizational development and business:

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Topics: Engagement, Strategic Planning, Business Development, Motivation, Communications

Planning Your Next Levy: You Can’t Afford to Wait

Posted by Tom Speaks on Jan 16, 2019 9:59:21 AM

The worst time to begin communicating the details of a new levy is when you go on the ballot.

If voters are suddenly made aware of a levy when it's only a few months before they cast their ballots, they’ll probably think your school district or organization is up to something! This leads to distrust and skepticism.

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Topics: School Districts, Education, Levy, Communications

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