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Empowering Student Voices: Shaping School Culture and Community

Posted by The Impact Group Digital Leadership Academy on Feb 13, 2024 9:34:51 AM

In our recent Digital Leadership Academy Webinar, we explored the dynamic interplay between student voices and school leadership. Let’s dive into the insights shared, including why student voices matter, how to involve them in school decisions, and tips to better capture their perspectives.

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Topics: Engagement, School Districts, Communications

Thinking Strategically About Your Social Media as a Superintendent

Posted by The Impact Group Digital Leadership Academy on Jan 10, 2024 5:14:34 PM

Education in the 21st century has experienced a technological revolution, changing the way we reach our audience and communicate with them. The world has gone digital, and social media has become a tool for communication, student and staff engagement and collaboration. As a school superintendent, it's important to understand the best practices for using social media effectively. In this post, we've gathered tips on how to engage with your audience, share your school district's highlights, and promote your most important priorities.

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Topics: Social Media, Engagement, Communications, school communications

The Art of Having Difficult Conversations

Posted by The Impact Group Digital Leadership Academy on Dec 11, 2023 9:50:58 AM

As a leader, it's inevitable that you'll find yourself in challenging conversations from time to time. These can involve delivering tough news, giving constructive feedback, or addressing problematic behavior. But no matter the situation, it's crucial to approach these conversations with empathy and a calm and composed tone.

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Topics: Work Environment, Personal Growth, Communications

Getting Parents On Board: How to Communicate Your Strategic Plan

Posted by Natalie Eusebio on Aug 19, 2020 1:20:12 PM

For those who have been involved with a strategic plan of any kind before, the process makes sense and can even be exciting. For those who are hearing about it for the first time, it might be difficult to understand exactly what the end goal is, but a strategic plan can help a school district find continued success because it lays out goals and a timeline that you strive to achieve.

 

As a district leader, you know how important it is to have big ideas, goals and objectives steering your school buildings through the academic year. Here at The Impact Group, we love the research stage of strategic planning. It allows us to dig in and really understand not only what makes a school district tick but what we can contribute to help a district thrive even more.

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Topics: Strategic Planning, School Districts, Education, Communications, school communications

A Guide to Customizing a Content Calendar for the Academic Year

Posted by Tom Speaks on Mar 25, 2019 3:04:53 PM

Content marketing can never be successful if you don’t have a plan for what you hope to achieve. Is your school district engaging with parents through social media on a regular – if not daily – basis? How do you keep in touch with community members who aren’t a part of your district through social media?

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Topics: Social Media, Engagement, Content Marketing Plan, Outsourcing, School Districts, Education, Communications

The Showcase Calendar: Intentionally Celebrating a Year's Worth of Successes

Posted by Chris DiMauro on Mar 13, 2019 8:54:28 AM

American literary giant Ralph Waldo Emerson once said, “A great man is always willing to be little.” I couldn’t agree more with Emerson’s simple and focused assertion that the application of a humble attitude is both a necessary and foundational character trait for those who are charged with leading others.

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Topics: Finding Audiences, Engagement, Education, Levy, Government, Communications

Navigating Crisis Communications in a 'Fake News' World

Posted by Kelly Konya on Mar 11, 2019 8:01:00 AM

Ever since the popularization of social media began taking hold in the early 2000s, public relations teams have been forced to adapt to the three-headed giant of Twitter, Facebook and Instagram.

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Topics: Online Content, Social Media, Crisis Communications, Press Releases, Communications

The Key to Strategic Planning Success: Crystal-Clear Clarity

Posted by The Impact Group Digital Leadership Academy on Feb 27, 2019 7:29:00 AM

There is strength in having a clear direction. You may be familiar with the popular saying, “You can have the top airplane or the most advanced ship, but without a knowledgeable pilot or captain, you won’t reach your destination.” Clarity holds power. Having a vision and seeing it through to realization is crucial, especially in strategic planning.

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Topics: Strategic Planning, Business Development, Surveys, School Districts, Government, Communications

Examining Perspective: Engaging with Difficult People

Posted by Chris DiMauro on Feb 19, 2019 10:59:13 AM

In his New York Times bestseller, Principles, billionaire investor and philanthropist Ray Dalio, founder of Bridgewater Consulting, challenges leaders to willingly and purposefully accept their most uncomfortable realities as a part of a comprehensive strategy for success.

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Topics: Marketing Best Practices, Engagement, Business Development, Employee satisfaction, Motivation, Work Environment, Crisis Communications, Communications

In What Month are Ohio School Levies Won or Lost?

Posted by Don Polyak on Feb 5, 2019 2:26:12 PM

Levy season is notorious for sneaking up on schools and government entities. As we stated in our recent blog post, the worst time to begin communicating a levy is when it’s already on the ballot, as people need to see messages 11-15 times before the details really sink in, according to advertising expert Thomas Smith.

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Topics: School Districts, Political, Education, Levy, Communications