Why You Should Be a Writer First, and a Marketer Second

Posted by Kelly Konya on Jul 20, 2018 1:45:13 PM

We've all heard the phrase, "The pen is mightier than the sword." 

In the world of marketing, this phrase has never been more true.

Read More

Topics: Online Content, Marketing Best Practices, Content, Engagement, Content Marketing, Business Development, Marketing, Digital Marketing, Business Writing

Foolproof Alternatives to Stock Photos That Will Enrich Your Content

Posted by Libby Stitzel on Jun 6, 2018 12:59:07 PM

Stock photos are an easy go-to when looking for an image for your website or blog. With Google images and free stock image websites like Freepik at our fingertips, pulling a stock image is easier than ever. 

Read More

Topics: Online Content, Marketing Best Practices, Engagement, Marketing, Digital Marketing

Communication in the Age of Shortened Attention Spans

Posted by Mike Dianetti on May 21, 2018 8:45:00 AM

At any given moment, people are connected to the Internet, social media and their cell phones. This on-the-go society has greatly impacted our ability to complete a very simple task: pay attention.

Read More

Topics: Lead Generation, Engagement, Content Marketing, Leads, Marketing, Motivation, Digital Marketing

The Role of Therapy Dogs in Schools

Posted by Libby Stitzel on May 16, 2018 10:19:38 AM

School can be stressful at any school year or age. Grade schoolers must learn how to be away from their parents and sit still in class for hours a day. Middle schoolers have to prepare for high school and start to take on a tougher workload.

Read More

Topics: Engagement, Motivation, School Districts, Therapy Dogs, Student Life

The Importance of Being Social on Social Media

Posted by Kelly Konya on Feb 12, 2018 8:44:02 AM
Read More

Topics: Finding Audiences, Optimization, Social Media, Lead Generation, Engagement, Content Marketing Plan, Strategic Planning, Marketing

3 Strategies to Grow Your Business in 2018 – Part II

Posted by Andrea Lyons on Jan 12, 2018 10:58:29 AM

As the saying goes, there’s no time like the present. When the end of the year rolls around, the best way to prepare for business growth in 2018 is to complete a review of the current strategies that have brought about success. Being proactive about your business’s short and long-term goals is essential to creating a blueprint for the new year that will lead to development and increased revenue.

Read More

Topics: Marketing Best Practices, Finding Audiences, Buyer Personas, Social Media, Lead Generation, Engagement, Strategic Planning

3 Strategies to Grow Your Business in 2018 - Part I

Posted by Andrea Lyons on Jan 3, 2018 12:55:27 PM

 As the saying goes, there’s no time like the present. As the new year begins, the best way to prepare for business growth in 2018 is to complete a review of the current strategies that have brought about success. Being proactive about your business’s short and long-term goals is essential to creating a blueprint for the new year that will lead to development and increased revenue.
 

Read More

Topics: Marketing Best Practices, Buyer Personas, Lead Generation, Engagement, Strategic Planning, Business Development

How to Market Through Storytelling

Posted by Samantha Booth on Sep 21, 2017 11:00:00 AM

Storytelling can be a powerful tool. In our personal and both professional lives, we can use storytelling to create and maintain connections. Storytelling can also be a powerful tool when creating marketing content for your business.

Read More

Topics: Insider, Online Content, Marketing Best Practices, Buyer Personas, Content, Engagement, Content Marketing, Content Marketing Plan

Creating Enticing calls to action

Posted by Blair Donald on Sep 18, 2017 10:00:00 AM

You have probably heard the term ‘call to action’ before when researching effective messaging. But what, exactly, is considered a call to action and why is it effective?

Read More

Topics: Finding Audiences, Content, Engagement

Add a Little "Snap" to Your Next Event

Posted by Samantha Booth on Aug 24, 2017 11:00:00 AM

Snapchat isn't just for fun puppy dog filters that give you that oh-so-perfect selfie. Snapchat filters provide a fun, engaging and affordable way to promote your company, organization or school district. With over 158 million users, Snapchat is quickly growing. It's reported that every second, 8,796 photos are shared on Snapchat (CEWE Photoworld, 2016). That's a lot of snaps.

Read More

Topics: Marketing Best Practices, Social Media, Content, Snapchat, Engagement

Visit our website!

Trending Posts

Subscribe to Email Updates