Here's Why Your Content Strategy is Failing (& Six Ways to Fix It)

Posted by Don Polyak on Jan 8, 2019 1:10:31 PM

The new year is here, and content is still king.

What does this mean for your agency? For starters, it means that the content calendar remains an indispensable tool in your marketing arsenal.

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Topics: Branding, Digital Marketing, Marketing, Business Development, Content Marketing Plan, Content Marketing, Engagement, Content

The Ultimate Metaphor for Personal Growth: The Bamboo Tree

Posted by Tom Speaks on Nov 27, 2018 1:18:00 PM
  • Do you have a goal set for yourself, but others cannot see it?
  • Do you have something that matters to you, but others cannot comprehend its depth?
  • Are you striving for something, but aren’t seeing results?
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Topics: Work Environment, Motivation, Appreciology, Employee satisfaction, Engagement

Incentivizing Your Top Employees: How and Why It Works

Posted by Don Polyak on Nov 20, 2018 9:18:39 AM

There’s truth behind the well-known statement: people don’t leave jobs; they leave leaders. Most often, employees will look for new jobs not because they are underpaid or overworked, but because they feel unappreciated and undervalued.

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Topics: Employee retention, Motivation, Appreciology, Marketing, Employee satisfaction, Engagement

Why Press Releases Still Matter

Posted by Don Polyak on Oct 1, 2018 8:45:43 AM

The speed of journalism moves faster today than any other time in history.

To maintain relevance and be engaging, marketers need to feed the content beast. The beast is always groveling, looking for the next-best deliverable to garner web traffic and social media sharing.

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Topics: Writing, Digital Marketing, Business Development, Engagement, Content Marketing Plan, Marketing Best Practices, Press Releases

Why You Should Be a Writer First, and a Marketer Second

Posted by Kelly Konya on Jul 20, 2018 1:45:13 PM

We've all heard the phrase, "The pen is mightier than the sword." 

In the world of marketing, this phrase has never been more true.

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Topics: Business Writing, Digital Marketing, Marketing, Business Development, Content Marketing, Engagement, Content, Marketing Best Practices, Online Content

Foolproof Alternatives to Stock Photos That Will Enrich Your Content

Posted by Libby Stitzel on Jun 6, 2018 12:59:07 PM

Stock photos are an easy go-to when looking for an image for your website or blog. With Google images and free stock image websites like Freepik at our fingertips, pulling a stock image is easier than ever. 

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Topics: Digital Marketing, Marketing, Engagement, Online Content, Marketing Best Practices

Communication in the Age of Shortened Attention Spans

Posted by Mike Dianetti on May 21, 2018 8:45:00 AM

At any given moment, people are connected to the Internet, social media and their cell phones. This on-the-go society has greatly impacted our ability to complete a very simple task: pay attention.

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Topics: Digital Marketing, Motivation, Marketing, Leads, Content Marketing, Engagement, Lead Generation

The Role of Therapy Dogs in Schools

Posted by Libby Stitzel on May 16, 2018 10:19:38 AM

School can be stressful at any school year or age. Grade schoolers must learn how to be away from their parents and sit still in class for hours a day. Middle schoolers have to prepare for high school and start to take on a tougher workload.

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Topics: Motivation, Engagement, School Districts, Therapy Dogs, Student Life

The Importance of Being Social on Social Media

Posted by Kelly Konya on Feb 12, 2018 8:44:02 AM
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Topics: Marketing, Strategic Planning, Content Marketing Plan, Engagement, Lead Generation, Social Media, Optimization, Finding Audiences

3 Strategies to Grow Your Business in 2018 – Part II

Posted by Andrea Lyons on Jan 12, 2018 10:58:29 AM

As the saying goes, there’s no time like the present. When the end of the year rolls around, the best way to prepare for business growth in 2018 is to complete a review of the current strategies that have brought about success. Being proactive about your business’s short and long-term goals is essential to creating a blueprint for the new year that will lead to development and increased revenue.

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Topics: Buyer Personas, Social Media, Marketing Best Practices, Finding Audiences, Engagement, Lead Generation, Strategic Planning

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