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Empowering Student Voices: Shaping School Culture and Community

Posted by The Impact Group Digital Leadership Academy on Feb 13, 2024 9:34:51 AM

In our recent Digital Leadership Academy Webinar, we explored the dynamic interplay between student voices and school leadership. Let’s dive into the insights shared, including why student voices matter, how to involve them in school decisions, and tips to better capture their perspectives.

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Topics: Engagement, School Districts, Communications

Thinking Strategically About Your Social Media as a Superintendent

Posted by The Impact Group Digital Leadership Academy on Jan 10, 2024 5:14:34 PM

Education in the 21st century has experienced a technological revolution, changing the way we reach our audience and communicate with them. The world has gone digital, and social media has become a tool for communication, student and staff engagement and collaboration. As a school superintendent, it's important to understand the best practices for using social media effectively. In this post, we've gathered tips on how to engage with your audience, share your school district's highlights, and promote your most important priorities.

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Topics: Social Media, Engagement, Communications, school communications

A Guide to Customizing a Content Calendar for the Academic Year

Posted by Tom Speaks on Mar 25, 2019 3:04:53 PM

Content marketing can never be successful if you don’t have a plan for what you hope to achieve. Is your school district engaging with parents through social media on a regular – if not daily – basis? How do you keep in touch with community members who aren’t a part of your district through social media?

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Topics: Social Media, Engagement, Content Marketing Plan, Outsourcing, School Districts, Education, Communications

The Showcase Calendar: Intentionally Celebrating a Year's Worth of Successes

Posted by Chris DiMauro on Mar 13, 2019 8:54:28 AM

American literary giant Ralph Waldo Emerson once said, “A great man is always willing to be little.” I couldn’t agree more with Emerson’s simple and focused assertion that the application of a humble attitude is both a necessary and foundational character trait for those who are charged with leading others.

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Topics: Finding Audiences, Engagement, Education, Levy, Government, Communications

Examining Perspective: Engaging with Difficult People

Posted by Chris DiMauro on Feb 19, 2019 10:59:13 AM

In his New York Times bestseller, Principles, billionaire investor and philanthropist Ray Dalio, founder of Bridgewater Consulting, challenges leaders to willingly and purposefully accept their most uncomfortable realities as a part of a comprehensive strategy for success.

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Topics: Marketing Best Practices, Engagement, Business Development, Employee satisfaction, Motivation, Work Environment, Crisis Communications, Communications

Strategic Planning 101: The Value of Stakeholder Engagement

Posted by Chris DiMauro on Jan 28, 2019 2:36:10 PM

While it’s true origins have been disputed, French writer Antoine de Saint-Exupery is often attributed with authoring one of the most powerful (and subsequently most cited) maxims in the field of organizational development and business:

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Topics: Engagement, Strategic Planning, Business Development, Motivation, Communications

Here's Why Your Content Strategy is Failing (& Six Ways to Fix It)

Posted by Don Polyak on Jan 8, 2019 1:10:31 PM

The new year is here, and content is still king. What does this mean for your agency? For starters, it means that the content calendar remains an indispensable tool in your marketing arsenal.

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Topics: Content, Engagement, Content Marketing, Content Marketing Plan, Business Development, Marketing, Digital Marketing, Branding

The Ultimate Metaphor for Personal Growth: The Bamboo Tree

Posted by Tom Speaks on Nov 27, 2018 1:18:00 PM
  • Do you have a goal set for yourself, but others cannot see it?
  • Do you have something that matters to you, but others cannot comprehend its depth?
  • Are you striving for something, but aren’t seeing results?
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Topics: Engagement, Employee satisfaction, Appreciology, Motivation, Work Environment

Incentivizing Your Top Employees: How and Why It Works

Posted by Don Polyak on Nov 20, 2018 9:18:39 AM

There’s truth behind the well-known statement: people don’t leave jobs; they leave leaders. Most often, employees will look for new jobs not because they are underpaid or overworked, but because they feel unappreciated and undervalued.

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Topics: Engagement, Employee satisfaction, Marketing, Appreciology, Motivation, Employee retention

Why Press Releases Still Matter

Posted by Don Polyak on Oct 1, 2018 8:45:43 AM

The speed of journalism moves faster today than any other time in history.

To maintain relevance and be engaging, marketers need to feed the content beast. The beast is always groveling, looking for the next-best deliverable to garner web traffic and social media sharing.

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Topics: Marketing Best Practices, Engagement, Content Marketing Plan, Business Development, Digital Marketing, Writing, Press Releases