The new year is here, and content is still king. What does this mean for your agency? For starters, it means that the content calendar remains an indispensable tool in your marketing arsenal.
Bring on the New Year’s resolutions. Our annual declaration to the world that this is the year we will finally own it. Crush it. Achieve it.
I love the actionable detail of resolutions and the feelings of excitement and possibility that they inevitably elicit. There is a certain freedom in the idea of a clean slate and an opportunity to start fresh without looking back.
We’ve all heard someone say, “It took me forever to finish this,” or “I worked overtime last night.” We often share details about what we’ve done, but we rarely talk about the meaning.
One of the unfortunate realities of modernity is the constant and ever-looming potential for distraction. Distractions constantly surround us and seem to work in 24-hour shifts. To combat distractions, cutting edge technology and consumer marketing strategies consistently attempt to promote methods and products with the goal of helping us to simplify and focus.
It’s happened a million times. You ignore the alarm clock, hit the snooze button for what seems like an eternity and finally (reluctantly) roll out of bed. Without a plan, you move aimlessly from one room to the next trying your best to remember what needs addressed before leaving the house.
- Do you have a goal set for yourself, but others cannot see it?
- Do you have something that matters to you, but others cannot comprehend its depth?
- Are you striving for something, but aren’t seeing results?
There’s truth behind the well-known statement: people don’t leave jobs; they leave leaders. Most often, employees will look for new jobs not because they are underpaid or overworked, but because they feel unappreciated and undervalued.
Your staff members, spouse, friends, kids – why is it so difficult to get people to do what you want without having to nag them?
The speed of journalism moves faster today than any other time in history.
To maintain relevance and be engaging, marketers need to feed the content beast. The beast is always groveling, looking for the next-best deliverable to garner web traffic and social media sharing.
We've all heard the phrase, "The pen is mightier than the sword."
In the world of marketing, this phrase has never been more true.