When writing a business email, it is critical to make sure you structure the email in a professional way. From choosing the right recipient to having a clean body, a tidy email is paramount to effective communication.
School can be stressful at any school year or age. Grade schoolers must learn how to be away from their parents and sit still in class for hours a day. Middle schoolers have to prepare for high school and start to take on a tougher workload.
Ever since the popularization of social media platforms, crisis management and public relations have been forced to adapt to the three-headed giant of Twitter, Facebook and Instagram.
Your desk says more about you than you think.
Plants, artwork, books, pens—even your title plaque (if you have one!)—imply clues about your sociability, competence and productivity. All of the items you incorporate into your workspace send a message to your colleagues about your work ethic. Is your space impeccably organized? Is it a total mess, plagued with half-empty mugs and piles of papers?
On average, organizations change their corporate identities once every seven to ten years.
At the most basic level, rebranding includes restyling and reimagining color palettes, visual language, photographic style and the logo of the business. After years of using the same branding images and messaging, businesses may realize it's time to make a change. This may happen if a company is merging with another business; if the company wants to market their services to international customers, or if there is an increasing need to be competitive amongst a widening market.
Trade shows have continually been regarded as the single-most effective component of business-to-business marketing. In fact, in one national report, 91% of trade show attendees said they receive their most useful buying information from these events. This makes sense—especially when the trade show revenue in the U.S. in 2016 reached a whopping $12.8 billion.
The toughest challenge that marketing agencies face in 2018 is undoubtedly employee retention. Unfortunately, many agencies often hire employees who work for a few months and then discover they are not suited to the organization, work environment or culture.
The marketing world is continuously growing. In order for marketers to maintain an edge in the industry, they must keep up with their skillsets. From strong communication and data analytics skills to formulating strategic marketing plans, marketers must know how to reach their audiences with the right messages, track success with the right metrics and obtain leads by utilizing the most up-to-date marketing strategies.
93% of online experiences begin with a search engine.
Still, some companies aren’t convinced that investing in search engine optimization (SEO) is a worthwhile marketing strategy. This leads companies down a perilous path to spending some time optimizing their website and social channels. They may designate one employee to touch up their site’s SEO on occasion, or they may outline a list of keywords that may be relevant to target audiences. But is it enough?
People typically consider themselves one of two things: a morning person, or not a morning person. There are those who thrive during the first few hours of their day, while others are more productive in the late afternoon/early evening. Regardless of which category you consider yourself to fall under, it is important to remember that habits can change, especially when it comes to your morning routine.