In Defense of Resolutions

Posted by Chris DiMauro on Dec 31, 2018 9:18:44 AM

Bring on the New Year’s resolutions. Our annual declaration to the world that this is the year we will finally own it. Crush it. Achieve it.

I love the actionable detail of resolutions and the feelings of excitement and possibility that they inevitably elicit. There is a certain freedom in the idea of a clean slate and an opportunity to start fresh without looking back.

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Topics: Optimization, Appreciology, Motivation, Personal Growth

Moral Purpose: Understanding Why You Do What You Do

Posted by Tom Speaks on Dec 19, 2018 9:01:03 AM

We’ve all heard someone say, “It took me forever to finish this,” or “I worked overtime last night.” We often share details about what we’ve done, but we rarely talk about the meaning.

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Topics: Business Development, Employee satisfaction, Marketing, Appreciology, Motivation, Employee retention, Work Environment

Dealing with Distraction: Mastering the Power of Focus

Posted by Chris DiMauro on Dec 14, 2018 10:34:48 AM

One of the unfortunate realities of modernity is the constant and ever-looming potential for distraction. Distractions constantly surround us and seem to work in 24-hour shifts. To combat distractions, cutting edge technology and consumer marketing strategies consistently attempt to promote methods and products with the goal of helping us to simplify and focus.

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Topics: Appreciology, Motivation

The Morning Routine: Your Secret Weapon for 2019

Posted by Chris DiMauro on Dec 5, 2018 1:14:19 PM

It’s happened a million times. You ignore the alarm clock, hit the snooze button for what seems like an eternity and finally (reluctantly) roll out of bed. Without a plan, you move aimlessly from one room to the next trying your best to remember what needs addressed before leaving the house.

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Topics: Optimization, Employee satisfaction, Marketing, Motivation, Work Environment

The Ultimate Metaphor for Personal Growth: The Bamboo Tree

Posted by Tom Speaks on Nov 27, 2018 1:18:00 PM
  • Do you have a goal set for yourself, but others cannot see it?
  • Do you have something that matters to you, but others cannot comprehend its depth?
  • Are you striving for something, but aren’t seeing results?
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Topics: Engagement, Employee satisfaction, Appreciology, Motivation, Work Environment

Incentivizing Your Top Employees: How and Why It Works

Posted by Don Polyak on Nov 20, 2018 9:18:39 AM

There’s truth behind the well-known statement: people don’t leave jobs; they leave leaders. Most often, employees will look for new jobs not because they are underpaid or overworked, but because they feel unappreciated and undervalued.

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Topics: Engagement, Employee satisfaction, Marketing, Appreciology, Motivation, Employee retention

How to Get People to Do What You Ask: Lessons in Motivation

Posted by Tom Speaks on Oct 17, 2018 7:55:10 AM

Your staff members, spouse, friends, kids – why is it so difficult to get people to do what you want without having to nag them?

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Topics: Employee satisfaction, Appreciology, Motivation, Employee retention, Work Environment

Why Press Releases Still Matter

Posted by Don Polyak on Oct 1, 2018 8:45:43 AM

The speed of journalism moves faster today than any other time in history.

To maintain relevance and be engaging, marketers need to feed the content beast. The beast is always groveling, looking for the next-best deliverable to garner web traffic and social media sharing.

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Topics: Marketing Best Practices, Engagement, Content Marketing Plan, Business Development, Digital Marketing, Writing, Press Releases

Why You Should Be a Writer First, and a Marketer Second

Posted by Kelly Konya on Jul 20, 2018 1:45:13 PM

We've all heard the phrase, "The pen is mightier than the sword." 

In the world of marketing, this phrase has never been more true.

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Topics: Online Content, Marketing Best Practices, Content, Engagement, Content Marketing, Business Development, Marketing, Digital Marketing, Business Writing

5 Tips for Surviving Election Season (And How to Come Out on Top!)

Posted by Samantha Booth on Jul 2, 2018 8:51:02 AM

Election season always seems to be right around the corner. Even if you have months to prepare, developing a successful communication strategy to garner the support of voters for school bond issues and levies should be a year-round activity.

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Topics: Strategic Planning, Marketing, School Districts, Political, Education, Levy, Bond Issue, Government

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