Why You Should Be a Writer First, and a Marketer Second

Posted by Kelly Konya on Jul 20, 2018 1:45:13 PM

We've all heard the phrase, "The pen is mightier than the sword." 

In the world of marketing, this phrase has never been more true.

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Topics: Business Writing, Digital Marketing, Marketing, Business Development, Content Marketing, Engagement, Content, Marketing Best Practices, Online Content

5 Tips for Surviving Election Season (And How to Come Out on Top!)

Posted by Samantha Booth on Jul 2, 2018 8:51:02 AM

Election season always seems to be right around the corner. Even if you have months to prepare, developing a successful communication strategy to garner the support of voters for school bond issues and levies should be a year-round activity.

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Topics: Marketing, Education, Levy, Bond Issue, Political, Government, School Districts, Strategic Planning

5 Ways to be a More Effective Business Writer

Posted by Mike Dianetti on Jun 19, 2018 1:24:59 PM

In the business sector, writing is unavoidable. We write all day, every day. Whether it be marketing proposals, press releases, blog posts or something as simple as an email, there is always something that needs to be written.

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Topics: Student Life, Digital Marketing, Motivation, Marketing, Writing, Business Writing

Foolproof Alternatives to Stock Photos That Will Enrich Your Content

Posted by Libby Stitzel on Jun 6, 2018 12:59:07 PM

Stock photos are an easy go-to when looking for an image for your website or blog. With Google images and free stock image websites like Freepik at our fingertips, pulling a stock image is easier than ever. 

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Topics: Digital Marketing, Marketing, Engagement, Online Content, Marketing Best Practices

Communication in the Age of Shortened Attention Spans

Posted by Mike Dianetti on May 21, 2018 8:45:00 AM

At any given moment, people are connected to the Internet, social media and their cell phones. This on-the-go society has greatly impacted our ability to complete a very simple task: pay attention.

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Topics: Digital Marketing, Motivation, Marketing, Leads, Content Marketing, Engagement, Lead Generation

10 Ways to Close your Emails that Guarantee a Prompt Response

Posted by Libby Stitzel on May 17, 2018 1:03:58 PM

When writing a business email, it is critical to make sure you structure the email in a professional way. From choosing the right recipient to having a clean body, a tidy email is paramount to effective communication.

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Topics: Work Environment, Email, Office Spaces, Marketing, Email Marketing

Navigating Crisis Communications in a 'Fake News' World

Posted by Mike Dianetti on May 9, 2018 1:55:18 PM

Ever since the popularization of social media platforms, crisis management and public relations have been forced to adapt to the three-headed giant of Twitter, Facebook and Instagram.

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Topics: Digital Marketing, Marketing, Social Media, Crisis Communications

Now Is The Time To Consider a Rebranding, and Here's Why

Posted by Kelly Konya on Apr 25, 2018 11:06:13 AM

On average, organizations change their corporate identities once every seven to ten years.

At the most basic level, rebranding includes restyling and reimagining color palettes, visual language, photographic style and the logo of the business. After years of using the same branding images and messaging, businesses may realize it's time to make a change. This may happen if a company is merging with another business; if the company wants to market their services to international customers, or if there is an increasing need to be competitive amongst a widening market.

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Topics: Rebranding, Branding, Digital Marketing, Marketing, Leads, Lead Generation

It’s Better to Receive than to Give: Tips for Trade Shows

Posted by Andrea Lyons on Apr 24, 2018 7:55:00 AM

Trade shows have continually been regarded as the single-most effective component of business-to-business marketing. In fact, in one national report, 91% of trade show attendees said they receive their most useful buying information from these events. This makes sense—especially when the trade show revenue in the U.S. in 2016 reached a whopping $12.8 billion.

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Topics: Motivation, Marketing, Business Development, Lead Generation, Marketing Best Practices, Finding Audiences, Trade Shows

Top Skills the Next Generation of Marketers Need to Have

Posted by Natalie Bittel on Apr 17, 2018 10:55:02 AM

The marketing world is continuously growing. In order for marketers to maintain an edge in the industry, they must keep up with their skillsets. From strong communication and data analytics skills to formulating strategic marketing plans, marketers must know how to reach their audiences with the right messages, track success with the right metrics and obtain leads by utilizing the most up-to-date marketing strategies.

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Topics: Digital Marketing, Marketing, Business Development, Leads, Lead Generation, Marketing Best Practices, Online Content, Website Best Practices, Content Marketing Plan, Content Marketing

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