We live in a fast-paced, immediate satisfaction kind of world. Grabbing your audience’s attention quickly is a necessity. Your organization must be able to get its message or story across in an intriguing manner that draws the consumer in, convincing them that they need more. Then, deliver the rest of the message in a cohesive manner. That’s where our 3-30-3TM messaging strategy comes into play. You have three seconds to get their attention, 30 seconds to intrigue them a little more, and three minutes to fully relay your brand story. 3-30-3 is rooted in our psychology; it’s the way our brains operate! Here’s the complete breakdown of 3-30-3.
The Roaring 20s are back! As we enter 2020, the year of perfect vision, it is a great time to reflect on the lessons learned in 2019 and how we can use those to visualize our goals and dreams for a perfect 2020. Here are the top five lessons we learned in 2019 that will help shape marketing for 2020 and beyond.
Every year, Shutterstock – a licensed footage, photography and music company based in New York City – releases a report of the top trends in creative design. Based on billions of image, video and music downloads from customers across the globe, Shutterstock’s most recent report was released this January and provided valuable insight into what will be this year’s most popular design and advertising choices.
The new year is here, and content is still king. What does this mean for your agency? For starters, it means that the content calendar remains an indispensable tool in your marketing arsenal.
We’ve all heard someone say, “It took me forever to finish this,” or “I worked overtime last night.” We often share details about what we’ve done, but we rarely talk about the meaning.
It’s happened a million times. You ignore the alarm clock, hit the snooze button for what seems like an eternity and finally (reluctantly) roll out of bed. Without a plan, you move aimlessly from one room to the next trying your best to remember what needs addressed before leaving the house.
There’s truth behind the well-known statement: people don’t leave jobs; they leave leaders. Most often, employees will look for new jobs not because they are underpaid or overworked, but because they feel unappreciated and undervalued.
We've all heard the phrase, "The pen is mightier than the sword."
In the world of marketing, this phrase has never been more true.
Election season always seems to be right around the corner. Even if you have months to prepare, developing a successful communication strategy to garner the support of voters for school bond issues and levies should be a year-round activity.
In the business sector, writing is unavoidable. We write all day, every day. Whether it be marketing proposals, press releases, blog posts or something as simple as an email, there is always something that needs to be written.