My personal email inbox is currently sitting at 301 unread email messages...EEK! Who else is guilty of ignoring the many marketing emails that you receive each day? But here we are as marketers, still using email marketing. Why? Because it is EFFECTIVE!
Topics: Marketing Best Practices, Finding Audiences, Content, Lead Generation, Email, Email Marketing
In Blair's previous blog you learned how to find the right audience for your content. Once you've determined your audience, it's time to develop the content. Content can sometimes be tricky. What you think may be important and what your audience wants to hear may be completely different.
Topics: Online Content, Marketing Best Practices, Keywords, Content
Great social media content is only as good as the plan that you create to support it. But where do you begin and what should you consider when creating the perfect social media plan?
Topics: Online Content, Marketing Best Practices, Optimization, Social Media
These days, marketing is all about excellent content. Companies are told to push relevant, helpful blog posts and social media activity that makes their products seem more valuable to potential customers.
Topics: Online Content, Marketing Best Practices, Finding Audiences
