The marketing world is continuously growing. In order for marketers to maintain an edge in the industry, they must keep up with their skillsets. From strong communication and data analytics skills to formulating strategic marketing plans, marketers must know how to reach their audiences with the right messages, track success with the right metrics and obtain leads by utilizing the most up-to-date marketing strategies.

Topics: Online Content, Website Best Practices, Marketing Best Practices, Lead Generation, Content Marketing, Content Marketing Plan, Leads, Business Development, Marketing, Digital Marketing

Typically, people who work a traditional Monday-to-Friday job will tell you that Monday is their most productive day at the office, despite the constant complaint of feeling the Monday blues.  Mondays allow for plenty of time to plan out projects and organize time for the upcoming week. At the start of the week, it seems like anything is possible and the week ahead will offer plenty of time to get things done.

Topics: Marketing Best Practices, Business Development, Marketing, Appreciology, Motivation, Digital Marketing

It’s easy to fall into routines and live out our days without realizing all of the blessings we have. Since we value sameness and are creatures of habit, it is unlikely that we pause to reflect on the positive things that are going on around us each day.

Topics: Marketing Best Practices, Business Development, Employee satisfaction, Marketing, Appreciology, Motivation

Topics: Marketing Best Practices, Content, Content Marketing Plan, Business Development, Marketing, Outsourcing

Topics: Marketing Best Practices, Content Marketing, Strategic Planning, Surveys, Employee satisfaction

As the saying goes, there’s no time like the present. When the end of the year rolls around, the best way to prepare for business growth in 2018 is to complete a review of the current strategies that have brought about success. Being proactive about your business’s short and long-term goals is essential to creating a blueprint for the new year that will lead to development and increased revenue.

Topics: Marketing Best Practices, Finding Audiences, Buyer Personas, Social Media, Lead Generation, Engagement, Strategic Planning

 As the saying goes, there’s no time like the present. As the new year begins, the best way to prepare for business growth in 2018 is to complete a review of the current strategies that have brought about success. Being proactive about your business’s short and long-term goals is essential to creating a blueprint for the new year that will lead to development and increased revenue.
 

Topics: Marketing Best Practices, Buyer Personas, Lead Generation, Engagement, Strategic Planning, Business Development

Whether you're creating a content strategy from scratch or re-evaluating your existing one, performing a content audit can be a daunting task. You may even be asking, "What is a content audit?" and "Why do I need one?"

Topics: Online Content, Marketing Best Practices, Content, Content Marketing, Content Marketing Plan

Storytelling can be a powerful tool. In our personal and both professional lives, we can use storytelling to create and maintain connections. Storytelling can also be a powerful tool when creating marketing content for your business.

Topics: Insider, Online Content, Marketing Best Practices, Buyer Personas, Content, Engagement, Content Marketing, Content Marketing Plan

Snapchat isn't just for fun puppy dog filters that give you that oh-so-perfect selfie. Snapchat filters provide a fun, engaging and affordable way to promote your company, organization or school district. With over 158 million users, Snapchat is quickly growing. It's reported that every second, 8,796 photos are shared on Snapchat (CEWE Photoworld, 2016). That's a lot of snaps.

Topics: Marketing Best Practices, Social Media, Content, Snapchat, Engagement