There is power in knowing where you are going. You may have heard the well-known maxim, “You can have the best airplane in the world or the most sophisticated ship, but if the pilot or captain doesn’t know where you’re going, you won’t ever get there.”
Search engines have been forcing marketers to adapt their content strategies for years. Just when marketers think they've cracked the SEO code, search engines change the type of content they want to see in order to highly rank websites.
In his New York Times bestseller, Principles, billionaire investor and philanthropist Ray Dalio, founder of Bridgewater Consulting, challenges leaders to willingly and purposefully accept their most uncomfortable realities as a part of a comprehensive strategy for success.
Levy season is notorious for sneaking up on schools and government entities. As we stated in our recent blog post, the worst time to begin communicating a levy is when it’s already on the ballot, as people need to see messages 11-15 times before the details really sink in, according to advertising expert Thomas Smith.
While it’s true origins have been disputed, French writer Antoine de Saint-Exupery is often attributed with authoring one of the most powerful (and subsequently most cited) maxims in the field of organizational development and business:
The worst time to begin communicating the details of a new levy is when you go on the ballot.
If voters are suddenly made aware of a levy when it's only a few months before they cast their ballots, they’ll probably think your school district or organization is up to something! This leads to distrust and skepticism.
The new year is here, and content is still king. What does this mean for your agency? For starters, it means that the content calendar remains an indispensable tool in your marketing arsenal.
Bring on the New Year’s resolutions. Our annual declaration to the world that this is the year we will finally own it. Crush it. Achieve it.
I love the actionable detail of resolutions and the feelings of excitement and possibility that they inevitably elicit. There is a certain freedom in the idea of a clean slate and an opportunity to start fresh without looking back.
We’ve all heard someone say, “It took me forever to finish this,” or “I worked overtime last night.” We often share details about what we’ve done, but we rarely talk about the meaning.
One of the unfortunate realities of modernity is the constant and ever-looming potential for distraction. Distractions constantly surround us and seem to work in 24-hour shifts. To combat distractions, cutting edge technology and consumer marketing strategies consistently attempt to promote methods and products with the goal of helping us to simplify and focus.