You are the Narrator: Telling Your Story on Social Media

Posted by Natalie Eusebio on Jul 14, 2020 8:30:00 AM

It is no secret that people like to talk. Whether about the good or the ugly, word travels fast and far in the age of technology. Don’t be afraid to jump on the keyboard and take control of your story. With social media and blogging, you have the chance to be the narrator of your company’s story! With a little bit of practice and a few extra hands helping you out, you can create content that will tell your story from your own perspective, and help other people see the amazing things that you see.

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Topics: Social Media, inbound marketing,

School Districts Can Use Social Media Sentiment to Plan for Change

Posted by Natalie Eusebio on Jul 3, 2020 9:00:00 AM

As a school administrator, social media can feel overwhelming. Or, really LOUD. As you try to utilize the space, you may feel as though you can’t catch your breath in the midst of everyone else’s thoughts, opinions and posts. Whether you are having a positive or negative experience on social media, The Impact Group knows how to break through the chaos and not only make sense of all the chatter, but use these conversations as a tool to better your district.

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Topics: Social Media, School Districts, inbound marketing,

What Does it Mean to Lead?

Posted by Chris DiMauro on Jun 16, 2020 1:52:32 PM

When I step back to really think about it, I’ve been intrigued by the concept of leadership for as long as I can remember. I can vividly recollect asking myself why I wanted to listen to and engage with certain adults (or even other kids for that matter) while others couldn’t come close to grasping my attention. I secretly wondered why select teachers and coaches could get my best efforts while others couldn’t motivate or captivate me in the least. While I couldn’t define it at the time, I knew I would follow these special people anywhere and intuitively understood that doing what they asked of me would somehow prove beneficial. I knew that I wanted to be around certain individuals – they made me feel better about myself and the task or challenge at hand. They genuinely seemed to care about the outcomes that would impact me and my future development. 

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4 Ways to Boost Your Inbound Marketing Strategy

Posted by Melanie Klag on Feb 6, 2020 10:00:09 AM

Inbound marketing is the process of attracting customers to your products and services rather than you reaching out directly to potential customers. A good inbound marketing strategy is well-rounded and includes content marketing, social media, search engine optimization, blogging and more to create brand awareness and attract new business. Because it is highly cost-effective (61% cheaper than outbound strategies according to SearchEngine Journal), it is a very popular (76% of marketers use inbound strategies according to HubSpot) method for getting your brand noticed. Is your organization doing it right?

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Topics: Online Content, Optimization, SEO, Social Media, Content Marketing, inbound marketing,

The Top 5 Marketing Lessons Learned in 2019

Posted by Melanie Klag on Jan 30, 2020 4:45:00 PM

The Roaring 20s are back! As we enter 2020, the year of perfect vision, it is a great time to reflect on the lessons learned in 2019 and how we can use those to visualize our goals and dreams for a perfect 2020. Here are the top five lessons we learned in 2019 that will help shape marketing for 2020 and beyond.

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Topics: Social Media, Lead Generation, Email Marketing, Content Marketing, Marketing

A Guide to Customizing a Content Calendar for the Academic Year

Posted by Tom Speaks on Mar 25, 2019 3:04:53 PM

Content marketing can never be successful if you don’t have a plan for what you hope to achieve. Is your school district engaging with parents through social media on a regular – if not daily – basis? How do you keep in touch with community members who aren’t a part of your district through social media?

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Topics: Social Media, Engagement, Content Marketing Plan, Outsourcing, School Districts, Education, Communications

Embracing Shutterstock's Rising Trends in Creative Design

Posted by Kelly Konya on Mar 18, 2019 8:13:00 AM

Every year, Shutterstock – a licensed footage, photography and music company based in New York City – releases a report of the top trends in creative design. Based on billions of image, video and music downloads from customers across the globe, Shutterstock’s most recent report was released this January and provided valuable insight into what will be this year’s most popular design and advertising choices.

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Topics: Online Content, Website Best Practices, Marketing Best Practices, Content Marketing Plan, Marketing, Digital Marketing

The Showcase Calendar: Intentionally Celebrating a Year's Worth of Successes

Posted by Chris DiMauro on Mar 13, 2019 8:54:28 AM

American literary giant Ralph Waldo Emerson once said, “A great man is always willing to be little.” I couldn’t agree more with Emerson’s simple and focused assertion that the application of a humble attitude is both a necessary and foundational character trait for those who are charged with leading others.

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Topics: Finding Audiences, Engagement, Education, Levy, Government, Communications

Navigating Crisis Communications in a 'Fake News' World

Posted by Kelly Konya on Mar 11, 2019 8:01:00 AM

Ever since the popularization of social media began taking hold in the early 2000s, public relations teams have been forced to adapt to the three-headed giant of Twitter, Facebook and Instagram.

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Topics: Online Content, Social Media, Crisis Communications, Press Releases, Communications

The Key to Strategic Planning Success: Crystal-Clear Clarity

Posted by Tom Speaks on Feb 27, 2019 7:29:00 AM

There is power in knowing where you are going. You may have heard the well-known maxim, “You can have the best airplane in the world or the most sophisticated ship, but if the pilot or captain doesn’t know where you’re going, you won’t ever get there.”

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Topics: Strategic Planning, Business Development, Surveys, School Districts, Government, Communications

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