3 Strategies to Grow Your Business in 2018 - Part III

Posted by Andrea Lyons on Jan 17, 2018 1:17:50 PM

155639-OUET3F-505.jpg

As the saying goes, there’s no time like the present. When the end of the year rolls around, the best way to prepare for business growth in 2018 is to complete a review of the current strategies that have brought about success. Being proactive about your business’s short and long-term goals is essential to creating a blueprint for the new year that will lead to development and increased revenue.

Read More

Topics: marketing best practices, content marketing, Strategic Planning, Surveys, Employee satisfaction

3 Strategies to Grow Your Business in 2018 – Part II

Posted by Andrea Lyons on Jan 12, 2018 10:58:29 AM

As the saying goes, there’s no time like the present. When the end of the year rolls around, the best way to prepare for business growth in 2018 is to complete a review of the current strategies that have brought about success. Being proactive about your business’s short and long-term goals is essential to creating a blueprint for the new year that will lead to development and increased revenue.

Read More

Topics: marketing best practices, finding audiences, buyer personas, Social Media, Lead Generation, Engagement, Strategic Planning

3 Strategies to Grow Your Business in 2018 - Part I

Posted by Andrea Lyons on Jan 3, 2018 12:55:27 PM

 As the saying goes, there’s no time like the present. As the new year begins, the best way to prepare for business growth in 2018 is to complete a review of the current strategies that have brought about success. Being proactive about your business’s short and long-term goals is essential to creating a blueprint for the new year that will lead to development and increased revenue.
 

Read More

Topics: marketing best practices, buyer personas, Lead Generation, Engagement, Strategic Planning, Business Development

Auditing Your Content in Four Easy Steps

Posted by Samantha Booth on Oct 5, 2017 10:00:00 AM

Whether you're creating a content strategy from scratch or re-evaluating your existing one, performing a content audit can be a daunting task. You may even be asking, "What is a content audit?" and "Why do I need one?"

Read More

Topics: online content, marketing best practices, Content, content marketing, content marketing plan

Lead Scoring – What is it and why does it work?

Posted by Blair Donald on Sep 25, 2017 9:00:00 AM

As I mentioned in my last blog post, lead scoring can help you establish a list of engaged clients who are already educating themselves about your company, services or products. Effective lead scoring can look like a lot of work at first, but it definitely pays off in the long run.

Read More

Topics: Lead Generation, Leads, lead scoring

How to Market Through Storytelling

Posted by Samantha Booth on Sep 21, 2017 11:00:00 AM

Storytelling can be a powerful tool. In our personal and both professional lives, we can use storytelling to create and maintain connections. Storytelling can also be a powerful tool when creating marketing content for your business.

Read More

Topics: Insider, online content, marketing best practices, buyer personas, Content, Engagement, storytelling, content marketing, content marketing plan

Creating Enticing calls to action

Posted by Blair Donald on Sep 18, 2017 10:00:00 AM

You have probably heard the term ‘call to action’ before when researching effective messaging. But what, exactly, is considered a call to action and why is it effective?

Read More

Topics: finding audiences, Content, Engagement, call to action

Finding the Right Words...

Posted by Samantha Booth on Sep 14, 2017 11:00:00 AM

Finding the right keywords for your business helps improve the search engine optimization of your website, which in turn will attract visitors from outside search engines. In many cases, this is the very first touch point between a potential customer and your brand. It is important to ensure the keywords that lead visitors to your site reflect the nature of your business or services offer, but also mimic the language of your target audience. Here are some helpful practices to use when determining the right keywords for your website. 

Read More

Topics: website best practices, SEO, Keywords, Lead Generation

Using social media to amplify your message

Posted by Blair Donald on Aug 28, 2017 9:00:00 AM

When most people think about content marketing, they think of e-books, white papers and informative websites. At first, social media seems like a secondary tool that should only be used to promote business news or activities. This is a common mistake! Social media is a powerful tool that should always be a primary consideration if you want your content to be successful.

Read More

Topics: Social Media, Content

Add a Little "Snap" to Your Next Event

Posted by Samantha Booth on Aug 24, 2017 11:00:00 AM

Snapchat isn't just for fun puppy dog filters that give you that oh-so-perfect selfie. Snapchat filters provide a fun, engaging and affordable way to promote your company, organization or school district. With over 158 million users, Snapchat is quickly growing. It's reported that every second, 8,796 photos are shared on Snapchat (CEWE Photoworld, 2016). That's a lot of snaps.

Read More

Topics: marketing best practices, Social Media, Content, Snapchat, Engagement