Planning Your Next Levy: You Can’t Afford to Wait

Posted by Tom Speaks on Jan 16, 2019 9:59:21 AM

The worst time to begin communicating the details of a new levy is when you go on the ballot.

If voters are suddenly made aware of a levy when it's only a few months before they cast their ballots, they’ll probably think your school district or organization is up to something! This leads to distrust and skepticism.

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Topics: Levy, Education, Communications, School Districts

Here's Why Your Content Strategy is Failing (& Six Ways to Fix It)

Posted by Don Polyak on Jan 8, 2019 1:10:31 PM

The new year is here, and content is still king.

What does this mean for your agency? For starters, it means that the content calendar remains an indispensable tool in your marketing arsenal.

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Topics: Branding, Digital Marketing, Marketing, Business Development, Content Marketing Plan, Content Marketing, Engagement, Content

In Defense of Resolutions

Posted by Chris DiMauro on Dec 31, 2018 9:18:44 AM

 

Bring on the New Year’s resolutions. Our annual declaration to the world that this is the year we will finally own it. Crush it. Achieve it.

I love the actionable detail of resolutions and the feelings of excitement and possibility that they inevitably elicit. There is a certain freedom in the idea of a clean slate and an opportunity to start fresh without looking back.

For some, resolutions are simply a chance to enhance a skill or take control of a perceived deficiency. For others, they are a legitimate means to create an entirely new life, separate and divorced from their current situation or reality.

Resolutions are a source of hope and optimism in what can sometimes seem like an endless cycle of negativity in the world that surrounds us.

I, for one, am proud to be a devotee to resolutions – I have seen the power of a changed mind, a new perspective and transformed spirit both personally and with clients.

Unfortunately, though, I sense that others are becoming less willing to commit to a resolution. Interestingly, their reasoning seems to have nothing to do with the fear of obtaining a specific goal and the hard work and sacrifice that it will inevitably require.

Rather, their aversion appears to be rooted in a harsh repulsion to the vulnerability that a resolution inherently implies. It takes courage to make a change—most notably, the courage to openly admit that we are flawed, imperfect and inconsistent. To think that we have discarded an opportunity for growth on account of this vulnerability is truly disheartening.

I’m not quite sure when it happened, but at some point in the not-too-distant past, resolutions have started to carry a negative, almost superficial connotation. A quick Google search verifies this position, as one can access countless articles that criticize, vilify and attack resolutions for their stupidity and futility.

Some assert that those who attempt resolutions are “weak” and maintain the position that they are bandwagon followers who will have abandoned their goals in a matter of weeks.

With article titles like “No One Cares About Your New Year’s Resolutions” and “5 Reasons Why Your New Year’s Resolutions Suck,” it seems like belief in the power of resolutions is quickly fading from public confidence and perspective.

This is a sad state of affairs. When we lose the conviction and boldness necessary to grow, realize and achieve our most closely held dreams, we essentially lie down and accept a life that happens to us, as opposed to one that manifests because of us.

And so, to combat the anti-resolution pundits, I challenge you to the following: 

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Topics: Motivation, Appreciology, Optimization, Personal Growth

Moral Purpose: Understanding Why You Do What You Do

Posted by Tom Speaks on Dec 19, 2018 9:01:03 AM

We’ve all heard someone say, “It took me forever to finish this,” or “I worked overtime last night.” We often share details about what we’ve done, but we rarely talk about the meaning.

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Topics: Work Environment, Employee retention, Motivation, Appreciology, Marketing, Employee satisfaction, Business Development

Dealing with Distraction: Mastering the Power of Focus

Posted by Chris DiMauro on Dec 14, 2018 10:34:48 AM

One of the unfortunate realities of modernity is the constant and ever-looming potential for distraction.

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Topics: Appreciology, Motivation

The Morning Routine: Your Secret Weapon for 2019

Posted by Chris DiMauro on Dec 5, 2018 1:14:19 PM

It’s happened a million times.

You ignore the alarm clock, hit the snooze button for what seems like an eternity and finally (reluctantly) roll out of bed. Without a plan, you move aimlessly from one room to the next trying your best to remember what needs addressed before leaving the house.

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Topics: Work Environment, Motivation, Marketing, Employee satisfaction, Optimization

The Ultimate Metaphor for Personal Growth: The Bamboo Tree

Posted by Tom Speaks on Nov 27, 2018 1:18:00 PM
  • Do you have a goal set for yourself, but others cannot see it?
  • Do you have something that matters to you, but others cannot comprehend its depth?
  • Are you striving for something, but aren’t seeing results?
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Topics: Work Environment, Motivation, Appreciology, Employee satisfaction, Engagement

Incentivizing Your Top Employees: How and Why It Works

Posted by Don Polyak on Nov 20, 2018 9:18:39 AM

There’s truth behind the well-known statement: people don’t leave jobs; they leave leaders. Most often, employees will look for new jobs not because they are underpaid or overworked, but because they feel unappreciated and undervalued.

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Topics: Employee retention, Motivation, Appreciology, Marketing, Employee satisfaction, Engagement

How to Get People to Do What You Ask: Lessons in Motivation

Posted by Tom Speaks on Oct 17, 2018 7:55:10 AM

Your staff members, spouse, friends, kids – why is it so difficult to get people to do what you want without having to nag them?

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Topics: Work Environment, Employee retention, Motivation, Appreciology, Employee satisfaction

Why Press Releases Still Matter

Posted by Don Polyak on Oct 1, 2018 8:45:43 AM

The speed of journalism moves faster today than any other time in history.

To maintain relevance and be engaging, marketers need to feed the content beast. The beast is always groveling, looking for the next-best deliverable to garner web traffic and social media sharing.

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Topics: Writing, Digital Marketing, Business Development, Engagement, Content Marketing Plan, Marketing Best Practices, Press Releases

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