Creating Enticing calls to action

Posted by Blair Donald on Sep 18, 2017 10:00:00 AM

You have probably heard the term ‘call to action’ before when researching effective messaging. But what, exactly, is considered a call to action and why is it effective?

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Topics: finding audiences, Content, Engagement, call to action

Finding the Right Words...

Posted by Samantha Booth on Sep 14, 2017 11:00:00 AM

Finding the right keywords for your business helps improve the search engine optimization of your website, which in turn will attract visitors from outside search engines. In many cases, this is the very first touch point between a potential customer and your brand. It is important to ensure the keywords that lead visitors to your site reflect the nature of your business or services offer, but also mimic the language of your target audience. Here are some helpful practices to use when determining the right keywords for your website. 

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Topics: website best practices, SEO, Keywords, Lead Generation

Using social media to amplify your message

Posted by Blair Donald on Aug 28, 2017 9:00:00 AM

When most people think about content marketing, they think of e-books, white papers and informative websites. At first, social media seems like a secondary tool that should only be used to promote business news or activities. This is a common mistake! Social media is a powerful tool that should always be a primary consideration if you want your content to be successful.

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Topics: Social Media, Content

Add a Little "Snap" to Your Next Event

Posted by Samantha Booth on Aug 24, 2017 11:00:00 AM

Snapchat isn't just for fun puppy dog filters that give you that oh-so-perfect selfie. Snapchat filters provide a fun, engaging and affordable way to promote your company, organization or school district. With over 158 million users, Snapchat is quickly growing. It's reported that every second, 8,796 photos are shared on Snapchat (CEWE Photoworld, 2016). That's a lot of snaps.

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Topics: marketing best practices, Social Media, Content, Snapchat, Engagement

Sending the Right Email to the Right Person

Posted by Samantha Booth on Aug 17, 2017 8:00:00 AM

My personal email inbox is currently sitting at 301 unread email messages...EEK! Who else is guilty of ignoring the many marketing emails that you receive each day? But here we are as marketers, still using email marketing. Why? Because it is EFFECTIVE! 

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Topics: marketing best practices, finding audiences, Content, Lead Generation, Email, Email Marketing

5 Tips for your Summer Internship

Posted by Emily Wright on Aug 14, 2017 8:00:00 AM

Summer internships are a funny thing. It’s a situation that puts a young, naive college student into the work force without any real experience to try to assist experienced professionals at a real company that does real work for real clients. For me, it was a little intimidating. I had no clue on my first day what I was going to be doing. I walked into the office on the first day just trying not to look like an idiot. Luckily, the people working at my office were extremely understanding, patient and kind. They allowed me to gain experience in many different areas of the marketing, advertising and public relations field. However, some people aren’t as lucky to have great coaches like me at their internships, so here are 5 tips for interns who are crazy nervous about their first internship:

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Identifying Content Topics that Matter

Posted by Samantha Booth on Aug 3, 2017 8:00:00 AM

In Blair's previous blog you learned how to find the right audience for your content. Once you've determined your audience, it's time to develop the content. Content can sometimes be tricky. What you think may be important and what your audience wants to hear may be completely different.

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Topics: online content, marketing best practices, Keywords, Content

Using LinkedIn for Lead Generation

Posted by Blair Donald on Jul 31, 2017 9:00:00 AM

LinkedIn is known as a professional network, a Facebook for your professional life instead of your personal life. However, you can use LinkedIn as much more than a publishing tool; you can use it to generate leads.

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Topics: Content, Lead Generation, LinkedIn

The Key to Creating an Effective Social Media Plan

Posted by Samantha Booth on Jul 27, 2017 11:00:00 AM

Great social media content is only as good as the plan that you create to support it. But where do you begin and what should you consider when creating the perfect social media plan? 

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Topics: online content, marketing best practices, Optimization, Social Media

Finding the Right Audience

Posted by Blair Donald on Jul 24, 2017 9:00:00 AM

In my last two blog posts, I wrote about getting content in front of the right audiences and improving the way content is presented online. But one thing I haven’t discussed is how to determine who it is your content is for.

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Topics: finding audiences, Optimization, buyer personas