Whether you're creating a content strategy from scratch or re-evaluating your existing one, performing a content audit can be a daunting task. You may even be asking, "What is a content audit?" and "Why do I need one?"
As I mentioned in my last blog post, lead scoring can help you establish a list of engaged clients who are already educating themselves about your company, services or products. Effective lead scoring can look like a lot of work at first, but it definitely pays off in the long run.
Storytelling can be a powerful tool. In our personal and both professional lives, we can use storytelling to create and maintain connections. Storytelling can also be a powerful tool when creating marketing content for your business.
You have probably heard the term ‘call to action’ before when researching effective messaging. But what, exactly, is considered a call to action and why is it effective?
Finding the right keywords for your business helps improve the search engine optimization of your website, which in turn will attract visitors from outside search engines. In many cases, this is the very first touch point between a potential customer and your brand. It is important to ensure the keywords that lead visitors to your site reflect the nature of your business or services offer, but also mimic the language of your target audience. Here are some helpful practices to use when determining the right keywords for your website.
When most people think about content marketing, they think of e-books, white papers and informative websites. At first, social media seems like a secondary tool that should only be used to promote business news or activities. This is a common mistake! Social media is a powerful tool that should always be a primary consideration if you want your content to be successful.
Snapchat isn't just for fun puppy dog filters that give you that oh-so-perfect selfie. Snapchat filters provide a fun, engaging and affordable way to promote your company, organization or school district. With over 158 million users, Snapchat is quickly growing. It's reported that every second, 8,796 photos are shared on Snapchat (CEWE Photoworld, 2016). That's a lot of snaps.
My personal email inbox is currently sitting at 301 unread email messages...EEK! Who else is guilty of ignoring the many marketing emails that you receive each day? But here we are as marketers, still using email marketing. Why? Because it is EFFECTIVE!
Summer internships are a funny thing. It’s a situation that puts a young, naive college student into the work force without any real experience to try to assist experienced professionals at a real company that does real work for real clients. For me, it was a little intimidating. I had no clue on my first day what I was going to be doing. I walked into the office on the first day just trying not to look like an idiot. Luckily, the people working at my office were extremely understanding, patient and kind. They allowed me to gain experience in many different areas of the marketing, advertising and public relations field. However, some people aren’t as lucky to have great coaches like me at their internships, so here are 5 tips for interns who are crazy nervous about their first internship:
In Blair's previous blog you learned how to find the right audience for your content. Once you've determined your audience, it's time to develop the content. Content can sometimes be tricky. What you think may be important and what your audience wants to hear may be completely different.