Now Is The Time To Consider a Rebranding, and Here's Why

Posted by Kelly Konya on Apr 25, 2018 11:06:13 AM

On average, organizations change their corporate identities once every seven to ten years.

At the most basic level, rebranding includes restyling and reimagining color palettes, visual language, photographic style and the logo of the business. After years of using the same branding images and messaging, businesses may realize it's time to make a change. This may happen if a company is merging with another business; if the company wants to market their services to international customers, or if there is an increasing need to be competitive amongst a widening market.

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Topics: Lead Generation, Leads, Marketing, Digital Marketing, Rebranding, Branding

It’s Better to Receive than to Give: Tips for Trade Shows

Posted by Andrea Lyons on Apr 24, 2018 7:55:00 AM

Trade shows have continually been regarded as the single-most effective component of business-to-business marketing. In fact, in one national report, 91% of trade show attendees said they receive their most useful buying information from these events. This makes sense—especially when the trade show revenue in the U.S. in 2016 reached a whopping $12.8 billion.

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Topics: Marketing Best Practices, Finding Audiences, Lead Generation, Business Development, Marketing, Motivation, Trade Shows

Employee Retention is the Key to Your Company’s Success

Posted by Kelly Konya on Apr 18, 2018 10:40:44 AM

The toughest challenge that marketing agencies face in 2018 is undoubtedly employee retention. Unfortunately, many agencies often hire employees who work for a few months and then discover they are not suited to the organization, work environment or culture.  

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Topics: Employee satisfaction, Motivation, Employee retention

Top Skills the Next Generation of Marketers Need to Have

Posted by Natalie Bittel on Apr 17, 2018 10:55:02 AM

The marketing world is continuously growing. In order for marketers to maintain an edge in the industry, they must keep up with their skillsets. From strong communication and data analytics skills to formulating strategic marketing plans, marketers must know how to reach their audiences with the right messages, track success with the right metrics and obtain leads by utilizing the most up-to-date marketing strategies.

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Topics: Online Content, Website Best Practices, Marketing Best Practices, Lead Generation, Content Marketing, Content Marketing Plan, Leads, Business Development, Marketing, Digital Marketing

The Most Effective SEO Trick You Aren’t Doing, Even Though You Should

Posted by Kelly Konya on Apr 16, 2018 9:08:18 AM

93% of online experiences begin with a search engine.

Still, some companies aren’t convinced that investing in search engine optimization (SEO) is a worthwhile marketing strategy. This leads companies down a perilous path to spending some time optimizing their website and social channels. They may designate one employee to touch up their site’s SEO on occasion, or they may outline a list of keywords that may be relevant to target audiences. But is it enough?

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Why Having a Morning Routine is Liberating 

Posted by Natalie Bittel on Mar 27, 2018 9:13:19 AM

People typically consider themselves one of two things: a morning person, or not a morning person. There are those who thrive during the first few hours of their day, while others are more productive in the late afternoon/early evening. Regardless of which category you consider yourself to fall under, it is important to remember that habits can change, especially when it comes to your morning routine.

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Topics: Motivation

TGIF – How to Make Friday Your Most Productive Day of the Week

Posted by Natalie Bittel on Mar 15, 2018 8:32:45 AM

Typically, people who work a traditional Monday-to-Friday job will tell you that Monday is their most productive day at the office, despite the constant complaint of feeling the Monday blues.  Mondays allow for plenty of time to plan out projects and organize time for the upcoming week. At the start of the week, it seems like anything is possible and the week ahead will offer plenty of time to get things done.

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Topics: Marketing Best Practices, Business Development, Marketing, Appreciology, Motivation, Digital Marketing

Why You Should Set Goals For Your Next Marketing Plan and How to Make Them Meaningful

Posted by Samantha Booth on Mar 8, 2018 1:24:07 PM

Goal setting drives success, but it is commonly the most overlooked step of creating a solid marketing plan. Even if you do have a list of goals, chances are your goals may not be helping you. Let's take a look at why goal setting is such an important part of the marketing process and how you can create goals that will help your marketing plan succeed.

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Topics: Content Marketing, Content Marketing Plan, Business Development, Marketing, Digital Marketing

What Digital Marketers Need to Know About Blockchain

Posted by Kelly Konya on Feb 28, 2018 8:32:27 AM

The World Wide Web 3.0 is fast approaching. As all businesses know, the Internet has single-handedly changed the realms of sales and marketing. With every new technological innovation, businesses must adapt their strategies to remain competitive.

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Topics: Optimization, Marketing, Blockchain, Cryptocurrency, Digital Marketing

10 Quick Tips to Inspire Appreciology

Posted by Kelly Konya on Feb 20, 2018 8:00:00 AM

It’s easy to fall into routines and live out our days without realizing all of the blessings we have. Since we value sameness and are creatures of habit, it is unlikely that we pause to reflect on the positive things that are going on around us each day.

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Topics: Marketing Best Practices, Business Development, Employee satisfaction, Marketing, Appreciology, Motivation

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