Search engines have been forcing marketers to adapt their content strategies for years. Just when marketers think they've cracked the SEO code, search engines change the type of content they want to see in order to highly rank websites.
The new year is here, and content is still king. What does this mean for your agency? For starters, it means that the content calendar remains an indispensable tool in your marketing arsenal.
We've all heard the phrase, "The pen is mightier than the sword."
In the world of marketing, this phrase has never been more true.
In today’s fast-moving digital age, getting content marketing right is more important than ever. Engaging and delighting your potential customers is crucial to content marketing. After all, digital marketing strategies cost around 62% less than traditional marketing, though it generates nearly three times more leads than traditional techniques.
At any given moment, people are connected to the Internet, social media and their cell phones. This on-the-go society has greatly impacted our ability to complete a very simple task: pay attention.
The marketing world is continuously growing. In order for marketers to maintain an edge in the industry, they must keep up with their skillsets. From strong communication and data analytics skills to formulating strategic marketing plans, marketers must know how to reach their audiences with the right messages, track success with the right metrics and obtain leads by utilizing the most up-to-date marketing strategies.
Goal setting drives success, but it is commonly the most overlooked step of creating a solid marketing plan. Even if you do have a list of goals, chances are your goals may not be helping you. Let's take a look at why goal setting is such an important part of the marketing process and how you can create goals that will help your marketing plan succeed.
As the saying goes, there’s no time like the present. When the end of the year rolls around, the best way to prepare for business growth in 2018 is to complete a review of the current strategies that have brought about success. Being proactive about your business’s short and long-term goals is essential to creating a blueprint for the new year that will lead to development and increased revenue.
Whether you're creating a content strategy from scratch or re-evaluating your existing one, performing a content audit can be a daunting task. You may even be asking, "What is a content audit?" and "Why do I need one?"
Storytelling can be a powerful tool. In our personal and both professional lives, we can use storytelling to create and maintain connections. Storytelling can also be a powerful tool when creating marketing content for your business.