Why Press Releases Still Matter

Posted by Don Polyak on Oct 1, 2018 8:45:43 AM

The speed of journalism moves faster today than any other time in history.

To maintain relevance and be engaging, marketers need to feed the content beast. The beast is always groveling, looking for the next-best deliverable to garner web traffic and social media sharing.

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Topics: Writing, Digital Marketing, Business Development, Engagement, Content Marketing Plan, Marketing Best Practices, Press Releases

Why You Should Be a Writer First, and a Marketer Second

Posted by Kelly Konya on Jul 20, 2018 1:45:13 PM

We've all heard the phrase, "The pen is mightier than the sword." 

In the world of marketing, this phrase has never been more true.

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Topics: Business Writing, Digital Marketing, Marketing, Business Development, Content Marketing, Engagement, Content, Marketing Best Practices, Online Content

5 Ways to be a More Effective Business Writer

Posted by Mike Dianetti on Jun 19, 2018 1:24:59 PM

In the business sector, writing is unavoidable. We write all day, every day. Whether it be marketing proposals, press releases, blog posts or something as simple as an email, there is always something that needs to be written.

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Topics: Student Life, Digital Marketing, Motivation, Marketing, Writing, Business Writing

How to Organically Grow Your Social Media Following

Posted by Libby Stitzel on Jun 18, 2018 8:54:20 AM

Your following can make or break your brand. Between the 30% of Millennials who engage with brands on social media each month and the seven in 10 Gen Xers who purchase products from brands they follow, it’s no secret that tapping into social media as a means of marketing is beneficial.

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Topics: Digital Marketing, Motivation, Leads, Lead Generation, Social Media

5 Content Marketing Mistakes to Avoid

Posted by Libby Stitzel on Jun 13, 2018 11:18:01 AM

In today’s fast-moving digital age, getting content marketing right is more important than ever. Engaging and delighting your potential customers is crucial to content marketing. After all, digital marketing strategies cost around 62% less than traditional marketing, though it generates nearly three times more leads than traditional techniques. 

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Topics: Content Marketing, Marketing Best Practices, Content, Online Content, Digital Marketing

Foolproof Alternatives to Stock Photos That Will Enrich Your Content

Posted by Libby Stitzel on Jun 6, 2018 12:59:07 PM

Stock photos are an easy go-to when looking for an image for your website or blog. With Google images and free stock image websites like Freepik at our fingertips, pulling a stock image is easier than ever. 

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Topics: Digital Marketing, Marketing, Engagement, Online Content, Marketing Best Practices

Communication in the Age of Shortened Attention Spans

Posted by Mike Dianetti on May 21, 2018 8:45:00 AM

At any given moment, people are connected to the Internet, social media and their cell phones. This on-the-go society has greatly impacted our ability to complete a very simple task: pay attention.

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Topics: Digital Marketing, Motivation, Marketing, Leads, Content Marketing, Engagement, Lead Generation

Navigating Crisis Communications in a 'Fake News' World

Posted by Mike Dianetti on May 9, 2018 1:55:18 PM

Ever since the popularization of social media platforms, crisis management and public relations have been forced to adapt to the three-headed giant of Twitter, Facebook and Instagram.

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Topics: Digital Marketing, Marketing, Social Media, Crisis Communications

Now Is The Time To Consider a Rebranding, and Here's Why

Posted by Kelly Konya on Apr 25, 2018 11:06:13 AM

On average, organizations change their corporate identities once every seven to ten years.

At the most basic level, rebranding includes restyling and reimagining color palettes, visual language, photographic style and the logo of the business. After years of using the same branding images and messaging, businesses may realize it's time to make a change. This may happen if a company is merging with another business; if the company wants to market their services to international customers, or if there is an increasing need to be competitive amongst a widening market.

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Topics: Rebranding, Branding, Digital Marketing, Marketing, Leads, Lead Generation

Top Skills the Next Generation of Marketers Need to Have

Posted by Natalie Bittel on Apr 17, 2018 10:55:02 AM

The marketing world is continuously growing. In order for marketers to maintain an edge in the industry, they must keep up with their skillsets. From strong communication and data analytics skills to formulating strategic marketing plans, marketers must know how to reach their audiences with the right messages, track success with the right metrics and obtain leads by utilizing the most up-to-date marketing strategies.

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Topics: Digital Marketing, Marketing, Business Development, Leads, Lead Generation, Marketing Best Practices, Online Content, Website Best Practices, Content Marketing Plan, Content Marketing

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