Why You Should Be a Writer First, and a Marketer Second

Posted by Kelly Konya on Jul 20, 2018 1:45:13 PM

We've all heard the phrase, "The pen is mightier than the sword." 

In the world of marketing, this phrase has never been more true.

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Topics: Online Content, Marketing Best Practices, Content, Engagement, Content Marketing, Business Development, Marketing, Digital Marketing, Business Writing

5 Ways to be a More Effective Business Writer

Posted by Mike Dianetti on Jun 19, 2018 1:24:59 PM

In the business sector, writing is unavoidable. We write all day, every day. Whether it be marketing proposals, press releases, blog posts or something as simple as an email, there is always something that needs to be written.

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Topics: Marketing, Motivation, Digital Marketing, Student Life, Writing, Business Writing

How to Organically Grow Your Social Media Following

Posted by Libby Stitzel on Jun 18, 2018 8:54:20 AM

Your following can make or break your brand. Between the 30% of Millennials who engage with brands on social media each month and the seven in 10 Gen Xers who purchase products from brands they follow, it’s no secret that tapping into social media as a means of marketing is beneficial.

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Topics: Social Media, Lead Generation, Leads, Motivation, Digital Marketing

5 Content Marketing Mistakes to Avoid

Posted by Libby Stitzel on Jun 13, 2018 11:18:01 AM

In today’s fast-moving digital age, getting content marketing right is more important than ever. Engaging and delighting your potential customers is crucial to content marketing. After all, digital marketing strategies cost around 62% less than traditional marketing, though it generates nearly three times more leads than traditional techniques. 

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Topics: Online Content, Marketing Best Practices, Content, Content Marketing, Digital Marketing

Foolproof Alternatives to Stock Photos That Will Enrich Your Content

Posted by Libby Stitzel on Jun 6, 2018 12:59:07 PM

Stock photos are an easy go-to when looking for an image for your website or blog. With Google images and free stock image websites like Freepik at our fingertips, pulling a stock image is easier than ever. 

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Topics: Online Content, Marketing Best Practices, Engagement, Marketing, Digital Marketing

Communication in the Age of Shortened Attention Spans

Posted by Mike Dianetti on May 21, 2018 8:45:00 AM

At any given moment, people are connected to the Internet, social media and their cell phones. This on-the-go society has greatly impacted our ability to complete a very simple task: pay attention.

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Topics: Lead Generation, Engagement, Content Marketing, Leads, Marketing, Motivation, Digital Marketing

Navigating Crisis Communications in a 'Fake News' World

Posted by Mike Dianetti on May 9, 2018 1:55:18 PM

Ever since the popularization of social media platforms, crisis management and public relations have been forced to adapt to the three-headed giant of Twitter, Facebook and Instagram.

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Topics: Social Media, Marketing, Digital Marketing, Crisis Communications

Now Is The Time To Consider a Rebranding, and Here's Why

Posted by Kelly Konya on Apr 25, 2018 11:06:13 AM

On average, organizations change their corporate identities once every seven to ten years.

At the most basic level, rebranding includes restyling and reimagining color palettes, visual language, photographic style and the logo of the business. After years of using the same branding images and messaging, businesses may realize it's time to make a change. This may happen if a company is merging with another business; if the company wants to market their services to international customers, or if there is an increasing need to be competitive amongst a widening market.

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Topics: Lead Generation, Leads, Marketing, Digital Marketing, Rebranding, Branding

Top Skills the Next Generation of Marketers Need to Have

Posted by Natalie Bittel on Apr 17, 2018 10:55:02 AM

The marketing world is continuously growing. In order for marketers to maintain an edge in the industry, they must keep up with their skillsets. From strong communication and data analytics skills to formulating strategic marketing plans, marketers must know how to reach their audiences with the right messages, track success with the right metrics and obtain leads by utilizing the most up-to-date marketing strategies.

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Topics: Online Content, Website Best Practices, Marketing Best Practices, Lead Generation, Content Marketing, Content Marketing Plan, Leads, Business Development, Marketing, Digital Marketing

TGIF – How to Make Friday Your Most Productive Day of the Week

Posted by Natalie Bittel on Mar 15, 2018 8:32:45 AM

Typically, people who work a traditional Monday-to-Friday job will tell you that Monday is their most productive day at the office, despite the constant complaint of feeling the Monday blues.  Mondays allow for plenty of time to plan out projects and organize time for the upcoming week. At the start of the week, it seems like anything is possible and the week ahead will offer plenty of time to get things done.

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Topics: Marketing Best Practices, Business Development, Marketing, Appreciology, Motivation, Digital Marketing

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