As the saying goes, there’s no time like the present. As the new year begins, the best way to prepare for business growth in 2018 is to complete a review of the current strategies that have brought about success. Being proactive about your business’s short and long-term goals is essential to creating a blueprint for the new year that will lead to development and increased revenue.
Topics: Marketing Best Practices, Buyer Personas, Lead Generation, Engagement, Strategic Planning, Business Development
As I mentioned in my last blog post, lead scoring can help you establish a list of engaged clients who are already educating themselves about your company, services or products. Effective lead scoring can look like a lot of work at first, but it definitely pays off in the long run.
Topics: Lead Generation, Leads, Lead Scoring
Finding the right keywords for your business helps improve the search engine optimization of your website, which in turn will attract visitors from outside search engines. In many cases, this is the very first touch point between a potential customer and your brand. It is important to ensure the keywords that lead visitors to your site reflect the nature of your business or services offer, but also mimic the language of your target audience. Here are some helpful practices to use when determining the right keywords for your website.
Topics: Website Best Practices, SEO, Keywords, Lead Generation
My personal email inbox is currently sitting at 301 unread email messages...EEK! Who else is guilty of ignoring the many marketing emails that you receive each day? But here we are as marketers, still using email marketing. Why? Because it is EFFECTIVE!
Topics: Marketing Best Practices, Finding Audiences, Content, Lead Generation, Email, Email Marketing
LinkedIn is known as a professional network, a Facebook for your professional life instead of your personal life. However, you can use LinkedIn as much more than a publishing tool; you can use it to generate leads.
Topics: Content, Lead Generation, LinkedIn
