3 Strategies to Grow Your Business in 2018 – Part II

Posted by Andrea Lyons on Jan 12, 2018 10:58:29 AM

As the saying goes, there’s no time like the present. When the end of the year rolls around, the best way to prepare for business growth in 2018 is to complete a review of the current strategies that have brought about success. Being proactive about your business’s short and long-term goals is essential to creating a blueprint for the new year that will lead to development and increased revenue.

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Topics: Marketing Best Practices, Finding Audiences, Buyer Personas, Social Media, Lead Generation, Engagement, Strategic Planning

3 Strategies to Grow Your Business in 2018 - Part I

Posted by Andrea Lyons on Jan 3, 2018 12:55:27 PM

 As the saying goes, there’s no time like the present. As the new year begins, the best way to prepare for business growth in 2018 is to complete a review of the current strategies that have brought about success. Being proactive about your business’s short and long-term goals is essential to creating a blueprint for the new year that will lead to development and increased revenue.
 

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Topics: Marketing Best Practices, Buyer Personas, Lead Generation, Engagement, Strategic Planning, Business Development

Auditing Your Content in Four Easy Steps

Posted by Samantha Booth on Oct 5, 2017 10:00:00 AM

Whether you're creating a content strategy from scratch or re-evaluating your existing one, performing a content audit can be a daunting task. You may even be asking, "What is a content audit?" and "Why do I need one?"

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Topics: Online Content, Marketing Best Practices, Content, Content Marketing, Content Marketing Plan

How to Market Through Storytelling

Posted by Samantha Booth on Sep 21, 2017 11:00:00 AM

Storytelling can be a powerful tool. In our personal and both professional lives, we can use storytelling to create and maintain connections. Storytelling can also be a powerful tool when creating marketing content for your business.

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Topics: Insider, Online Content, Marketing Best Practices, Buyer Personas, Content, Engagement, Content Marketing, Content Marketing Plan

Add a Little "Snap" to Your Next Event

Posted by Samantha Booth on Aug 24, 2017 11:00:00 AM

Snapchat isn't just for fun puppy dog filters that give you that oh-so-perfect selfie. Snapchat filters provide a fun, engaging and affordable way to promote your company, organization or school district. With over 158 million users, Snapchat is quickly growing. It's reported that every second, 8,796 photos are shared on Snapchat (CEWE Photoworld, 2016). That's a lot of snaps.

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Topics: Marketing Best Practices, Social Media, Content, Snapchat, Engagement

Sending the Right Email to the Right Person

Posted by Samantha Booth on Aug 17, 2017 8:00:00 AM

My personal email inbox is currently sitting at 301 unread email messages...EEK! Who else is guilty of ignoring the many marketing emails that you receive each day? But here we are as marketers, still using email marketing. Why? Because it is EFFECTIVE! 

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Topics: Marketing Best Practices, Finding Audiences, Content, Lead Generation, Email, Email Marketing

Identifying Content Topics that Matter

Posted by Samantha Booth on Aug 3, 2017 8:00:00 AM

In Blair's previous blog you learned how to find the right audience for your content. Once you've determined your audience, it's time to develop the content. Content can sometimes be tricky. What you think may be important and what your audience wants to hear may be completely different.

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Topics: Online Content, Marketing Best Practices, Keywords, Content

The Key to Creating an Effective Social Media Plan

Posted by Samantha Booth on Jul 27, 2017 11:00:00 AM

Great social media content is only as good as the plan that you create to support it. But where do you begin and what should you consider when creating the perfect social media plan? 

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Topics: Online Content, Marketing Best Practices, Optimization, Social Media

Getting Content in Front of the Right Audience

Posted by Blair Donald on Jul 17, 2017 11:00:00 AM

These days, marketing is all about excellent content. Companies are told to push relevant, helpful blog posts and social media activity that makes their products seem more valuable to potential customers.

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Topics: Online Content, Marketing Best Practices, Finding Audiences

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