How to Organically Grow Your Social Media Following

Posted by Libby Stitzel on Jun 18, 2018 8:54:20 AM

Your following can make or break your brand. Between the 30% of Millennials who engage with brands on social media each month and the seven in 10 Gen Xers who purchase products from brands they follow, it’s no secret that tapping into social media as a means of marketing is beneficial.

Read More

Topics: Digital Marketing, Motivation, Leads, Lead Generation, Social Media

Communication in the Age of Shortened Attention Spans

Posted by Mike Dianetti on May 21, 2018 8:45:00 AM

At any given moment, people are connected to the Internet, social media and their cell phones. This on-the-go society has greatly impacted our ability to complete a very simple task: pay attention.

Read More

Topics: Digital Marketing, Motivation, Marketing, Leads, Content Marketing, Engagement, Lead Generation

Now Is The Time To Consider a Rebranding, and Here's Why

Posted by Kelly Konya on Apr 25, 2018 11:06:13 AM

On average, organizations change their corporate identities once every seven to ten years.

At the most basic level, rebranding includes restyling and reimagining color palettes, visual language, photographic style and the logo of the business. After years of using the same branding images and messaging, businesses may realize it's time to make a change. This may happen if a company is merging with another business; if the company wants to market their services to international customers, or if there is an increasing need to be competitive amongst a widening market.

Read More

Topics: Rebranding, Branding, Digital Marketing, Marketing, Leads, Lead Generation

It’s Better to Receive than to Give: Tips for Trade Shows

Posted by Andrea Lyons on Apr 24, 2018 7:55:00 AM

Trade shows have continually been regarded as the single-most effective component of business-to-business marketing. In fact, in one national report, 91% of trade show attendees said they receive their most useful buying information from these events. This makes sense—especially when the trade show revenue in the U.S. in 2016 reached a whopping $12.8 billion.

Read More

Topics: Motivation, Marketing, Business Development, Lead Generation, Marketing Best Practices, Finding Audiences, Trade Shows

Top Skills the Next Generation of Marketers Need to Have

Posted by Natalie Bittel on Apr 17, 2018 10:55:02 AM

The marketing world is continuously growing. In order for marketers to maintain an edge in the industry, they must keep up with their skillsets. From strong communication and data analytics skills to formulating strategic marketing plans, marketers must know how to reach their audiences with the right messages, track success with the right metrics and obtain leads by utilizing the most up-to-date marketing strategies.

Read More

Topics: Digital Marketing, Marketing, Business Development, Leads, Lead Generation, Marketing Best Practices, Online Content, Website Best Practices, Content Marketing Plan, Content Marketing

The Importance of Being Social on Social Media

Posted by Kelly Konya on Feb 12, 2018 8:44:02 AM
Read More

Topics: Marketing, Strategic Planning, Content Marketing Plan, Engagement, Lead Generation, Social Media, Optimization, Finding Audiences

3 Strategies to Grow Your Business in 2018 – Part II

Posted by Andrea Lyons on Jan 12, 2018 10:58:29 AM

As the saying goes, there’s no time like the present. When the end of the year rolls around, the best way to prepare for business growth in 2018 is to complete a review of the current strategies that have brought about success. Being proactive about your business’s short and long-term goals is essential to creating a blueprint for the new year that will lead to development and increased revenue.

Read More

Topics: Buyer Personas, Social Media, Marketing Best Practices, Finding Audiences, Engagement, Lead Generation, Strategic Planning

3 Strategies to Grow Your Business in 2018 - Part I

Posted by Andrea Lyons on Jan 3, 2018 12:55:27 PM

 As the saying goes, there’s no time like the present. As the new year begins, the best way to prepare for business growth in 2018 is to complete a review of the current strategies that have brought about success. Being proactive about your business’s short and long-term goals is essential to creating a blueprint for the new year that will lead to development and increased revenue.
 

Read More

Topics: Marketing Best Practices, Strategic Planning, Engagement, Lead Generation, Buyer Personas, Business Development

Lead Scoring – What is it and why does it work?

Posted by Blair Donald on Sep 25, 2017 9:00:00 AM

As I mentioned in my last blog post, lead scoring can help you establish a list of engaged clients who are already educating themselves about your company, services or products. Effective lead scoring can look like a lot of work at first, but it definitely pays off in the long run.

Read More

Topics: Leads, Lead Generation, Lead Scoring

Finding the Right Words...

Posted by Samantha Booth on Sep 14, 2017 11:00:00 AM

Finding the right keywords for your business helps improve the search engine optimization of your website, which in turn will attract visitors from outside search engines. In many cases, this is the very first touch point between a potential customer and your brand. It is important to ensure the keywords that lead visitors to your site reflect the nature of your business or services offer, but also mimic the language of your target audience. Here are some helpful practices to use when determining the right keywords for your website. 

Read More

Topics: Keywords, Lead Generation, SEO, Website Best Practices

Visit our website!

Trending Posts

Subscribe to Email Updates