Kelly Konya

Kelly Konya is a writer and content strategist from Cleveland, Ohio.
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Recent Posts

Embracing Shutterstock's Rising Trends in Creative Design

Posted by Kelly Konya on Mar 18, 2019 8:13:00 AM

Every year, Shutterstock – a licensed footage, photography and music company based in New York City – releases a report of the top trends in creative design. Based on billions of image, video and music downloads from customers across the globe, Shutterstock’s most recent report was released this January and provided valuable insight into what will be this year’s most popular design and advertising choices.

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Topics: Online Content, Website Best Practices, Marketing Best Practices, Content Marketing Plan, Marketing, Digital Marketing

Navigating Crisis Communications in a 'Fake News' World

Posted by Kelly Konya on Mar 11, 2019 8:01:00 AM

Ever since the popularization of social media began taking hold in the early 2000s, public relations teams have been forced to adapt to the three-headed giant of Twitter, Facebook and Instagram.

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Topics: Online Content, Social Media, Crisis Communications, Press Releases, Communications

If You've Never Heard of Topic Clusters, You're Missing the Mark in SEO

Posted by Kelly Konya on Feb 25, 2019 8:24:00 AM

Search engines have been forcing marketers to adapt their content strategies for years. Just when marketers think they've cracked the SEO code, search engines change the type of content they want to see in order to highly rank websites.

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Topics: Online Content, Website Best Practices, Finding Audiences, Optimization, Lead Generation, Content Marketing, Content Marketing Plan, Digital Marketing

Why You Should Be a Writer First, and a Marketer Second

Posted by Kelly Konya on Jul 20, 2018 1:45:13 PM

We've all heard the phrase, "The pen is mightier than the sword." 

In the world of marketing, this phrase has never been more true.

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Topics: Online Content, Marketing Best Practices, Content, Engagement, Content Marketing, Business Development, Marketing, Digital Marketing, Business Writing

What Your Workspace Says About You

Posted by Kelly Konya on Apr 27, 2018 11:47:34 AM

Your desk says more about you than you think.

Plants, artwork, books, pens—even your title plaque (if you have one!)—imply clues about your sociability, competence and productivity. All of the items you incorporate into your workspace send a message to your colleagues about your work ethic. Is your space impeccably organized? Is it a total mess, plagued with half-empty mugs and piles of papers?

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Topics: Employee satisfaction, Motivation, Work Environment, Office Spaces

Now Is The Time To Consider a Rebranding, and Here's Why

Posted by Kelly Konya on Apr 25, 2018 11:06:13 AM

On average, organizations change their corporate identities once every seven to ten years.

At the most basic level, rebranding includes restyling and reimagining color palettes, visual language, photographic style and the logo of the business. After years of using the same branding images and messaging, businesses may realize it's time to make a change. This may happen if a company is merging with another business; if the company wants to market their services to international customers, or if there is an increasing need to be competitive amongst a widening market.

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Topics: Lead Generation, Leads, Marketing, Digital Marketing, Rebranding, Branding

Employee Retention is the Key to Your Company’s Success

Posted by Kelly Konya on Apr 18, 2018 10:40:44 AM

The toughest challenge that marketing agencies face in 2018 is undoubtedly employee retention. Unfortunately, many agencies often hire employees who work for a few months and then discover they are not suited to the organization, work environment or culture.  

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Topics: Employee satisfaction, Motivation, Employee retention

The Most Effective SEO Trick You Aren’t Doing, Even Though You Should

Posted by Kelly Konya on Apr 16, 2018 9:08:18 AM

93% of online experiences begin with a search engine.

Still, some companies aren’t convinced that investing in search engine optimization (SEO) is a worthwhile marketing strategy. This leads companies down a perilous path to spending some time optimizing their website and social channels. They may designate one employee to touch up their site’s SEO on occasion, or they may outline a list of keywords that may be relevant to target audiences. But is it enough?

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What Digital Marketers Need to Know About Blockchain

Posted by Kelly Konya on Feb 28, 2018 8:32:27 AM

The World Wide Web 3.0 is fast approaching. As all businesses know, the Internet has single-handedly changed the realms of sales and marketing. With every new technological innovation, businesses must adapt their strategies to remain competitive.

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Topics: Optimization, Marketing, Blockchain, Cryptocurrency, Digital Marketing

10 Quick Tips to Inspire Appreciology

Posted by Kelly Konya on Feb 20, 2018 8:00:00 AM

It’s easy to fall into routines and live out our days without realizing all of the blessings we have. Since we value sameness and are creatures of habit, it is unlikely that we pause to reflect on the positive things that are going on around us each day.

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Topics: Marketing Best Practices, Business Development, Employee satisfaction, Marketing, Appreciology, Motivation

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