Should You Outsource Your Marketing?

Posted by Kelly Konya on Jan 23, 2018 1:54:06 PM

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Great news: your business is growing.

                        Bad news: your business is growing.

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Topics: Marketing Best Practices, Content, Content Marketing Plan, Business Development, Marketing, Outsourcing

Auditing Your Content in Four Easy Steps

Posted by Samantha Booth on Oct 5, 2017 10:00:00 AM

Whether you're creating a content strategy from scratch or re-evaluating your existing one, performing a content audit can be a daunting task. You may even be asking, "What is a content audit?" and "Why do I need one?"

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Topics: Online Content, Marketing Best Practices, Content, Content Marketing, Content Marketing Plan

How to Market Through Storytelling

Posted by Samantha Booth on Sep 21, 2017 11:00:00 AM

Storytelling can be a powerful tool. In our personal and both professional lives, we can use storytelling to create and maintain connections. Storytelling can also be a powerful tool when creating marketing content for your business.

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Topics: Insider, Online Content, Marketing Best Practices, Buyer Personas, Content, Engagement, Content Marketing, Content Marketing Plan

Creating Enticing calls to action

Posted by Blair Donald on Sep 18, 2017 10:00:00 AM

You have probably heard the term ‘call to action’ before when researching effective messaging. But what, exactly, is considered a call to action and why is it effective?

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Topics: Finding Audiences, Content, Engagement

Using social media to amplify your message

Posted by Blair Donald on Aug 28, 2017 9:00:00 AM

When most people think about content marketing, they think of e-books, white papers and informative websites. At first, social media seems like a secondary tool that should only be used to promote business news or activities. This is a common mistake! Social media is a powerful tool that should always be a primary consideration if you want your content to be successful.

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Topics: Social Media, Content

Add a Little "Snap" to Your Next Event

Posted by Samantha Booth on Aug 24, 2017 11:00:00 AM

Snapchat isn't just for fun puppy dog filters that give you that oh-so-perfect selfie. Snapchat filters provide a fun, engaging and affordable way to promote your company, organization or school district. With over 158 million users, Snapchat is quickly growing. It's reported that every second, 8,796 photos are shared on Snapchat (CEWE Photoworld, 2016). That's a lot of snaps.

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Topics: Marketing Best Practices, Social Media, Content, Snapchat, Engagement

Sending the Right Email to the Right Person

Posted by Samantha Booth on Aug 17, 2017 8:00:00 AM

My personal email inbox is currently sitting at 301 unread email messages...EEK! Who else is guilty of ignoring the many marketing emails that you receive each day? But here we are as marketers, still using email marketing. Why? Because it is EFFECTIVE! 

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Topics: Marketing Best Practices, Finding Audiences, Content, Lead Generation, Email, Email Marketing

Identifying Content Topics that Matter

Posted by Samantha Booth on Aug 3, 2017 8:00:00 AM

In Blair's previous blog you learned how to find the right audience for your content. Once you've determined your audience, it's time to develop the content. Content can sometimes be tricky. What you think may be important and what your audience wants to hear may be completely different.

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Topics: Online Content, Marketing Best Practices, Keywords, Content

Using LinkedIn for Lead Generation

Posted by Blair Donald on Jul 31, 2017 9:00:00 AM

LinkedIn is known as a professional network, a Facebook for your professional life instead of your personal life. However, you can use LinkedIn as much more than a publishing tool; you can use it to generate leads.

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Topics: Content, Lead Generation, LinkedIn

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