Storytelling can be a powerful tool. In our personal and both professional lives, we can use storytelling to create and maintain connections. Storytelling can also be a powerful tool when creating marketing content for your business.
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Topics: Insider, Online Content, Marketing Best Practices, Buyer Personas, Content, Engagement, Content Marketing, Content Marketing Plan
In Blair's previous blog you learned how to find the right audience for your content. Once you've determined your audience, it's time to develop the content. Content can sometimes be tricky. What you think may be important and what your audience wants to hear may be completely different.
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Topics: Online Content, Marketing Best Practices, Keywords, Content
Great social media content is only as good as the plan that you create to support it. But where do you begin and what should you consider when creating the perfect social media plan?
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Topics: Online Content, Marketing Best Practices, Optimization, Social Media
These days, marketing is all about excellent content. Companies are told to push relevant, helpful blog posts and social media activity that makes their products seem more valuable to potential customers.
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Topics: Online Content, Marketing Best Practices, Finding Audiences
You've created terrific content for your webpage and you're ready to share it with the world. This is great, but how do you get your content found by your target audience? The key to having your content found is through optimization. Optimizing your page allows for search engine users to find the content that is most relevant to them and gets your content seen. Here are four helpful steps to optimizing your webpage.
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Topics: Online Content, Website Best Practices, Optimization, SEO, Keywords
Websites are, in many cases, the first impression that people will have of you and your organization. It is 2017 and most everyone has an online presence, but is your presence sending the right messages, and is it directing your readers’ attention where you want them to go?
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Topics: Online Content, Website Best Practices