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How to Develop an Effective Content Marketing Strategy

Posted by Melanie Klag on Aug 12, 2020 7:30:00 AM

Content marketing refers to the strategic creation and use of content to tell your story in a consistent and cohesive matter. It encompasses all of the content your business or organization develops to bring awareness to your company, including website content, blogs, social media, email newsletters, marketing collateral, public relations and more. Generally speaking, content marketing is informational not promotional, and it can be highly effective when used properly.

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Topics: Online Content, Marketing Best Practices, SEO, Social Media, Content, Lead Generation, Content Marketing, Content Marketing Plan, Digital Marketing, inbound marketing,

Here's Why Your Content Strategy is Failing (& Six Ways to Fix It)

Posted by Don Polyak on Jan 8, 2019 1:10:31 PM

The new year is here, and content is still king. What does this mean for your agency? For starters, it means that the content calendar remains an indispensable tool in your marketing arsenal.

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Topics: Content, Engagement, Content Marketing, Content Marketing Plan, Business Development, Marketing, Digital Marketing, Branding

Why You Should Be a Writer First, and a Marketer Second

Posted by Kelly Konya on Jul 20, 2018 1:45:13 PM

We've all heard the phrase, "The pen is mightier than the sword." 

In the world of marketing, this phrase has never been more true.

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Topics: Online Content, Marketing Best Practices, Content, Engagement, Content Marketing, Business Development, Marketing, Digital Marketing, Business Writing

5 Content Marketing Mistakes to Avoid

Posted by Libby Stitzel on Jun 13, 2018 11:18:01 AM

In today’s fast-moving digital age, getting content marketing right is more important than ever. Engaging and delighting your potential customers is crucial to content marketing. After all, digital marketing strategies cost around 62% less than traditional marketing, though it generates nearly three times more leads than traditional techniques. 

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Topics: Online Content, Marketing Best Practices, Content, Content Marketing, Digital Marketing

Should You Outsource Your Marketing?

Posted by Kelly Konya on Jan 23, 2018 1:54:06 PM

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Great news: your business is growing.

                        Bad news: your business is growing.

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Topics: Marketing Best Practices, Content, Content Marketing Plan, Business Development, Marketing, Outsourcing

Auditing Your Content in Four Easy Steps

Posted by Samantha Booth on Oct 5, 2017 10:00:00 AM

Whether you're creating a content strategy from scratch or re-evaluating your existing one, performing a content audit can be a daunting task. You may even be asking, "What is a content audit?" and "Why do I need one?"

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Topics: Online Content, Marketing Best Practices, Content, Content Marketing, Content Marketing Plan

How to Market Through Storytelling

Posted by Samantha Booth on Sep 21, 2017 11:00:00 AM

Storytelling can be a powerful tool. In our personal and both professional lives, we can use storytelling to create and maintain connections. Storytelling can also be a powerful tool when creating marketing content for your business.

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Topics: Insider, Online Content, Marketing Best Practices, Buyer Personas, Content, Engagement, Content Marketing, Content Marketing Plan

Creating Enticing calls to action

Posted by Blair Donald on Sep 18, 2017 10:00:00 AM

You have probably heard the term ‘call to action’ before when researching effective messaging. But what, exactly, is considered a call to action and why is it effective?

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Topics: Finding Audiences, Content, Engagement

Using social media to amplify your message

Posted by Blair Donald on Aug 28, 2017 9:00:00 AM

When most people think about content marketing, they think of e-books, white papers and informative websites. At first, social media seems like a secondary tool that should only be used to promote business news or activities. This is a common mistake! Social media is a powerful tool that should always be a primary consideration if you want your content to be successful.

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Topics: Social Media, Content

Add a Little "Snap" to Your Next Event

Posted by Samantha Booth on Aug 24, 2017 11:00:00 AM

Snapchat isn't just for fun puppy dog filters that give you that oh-so-perfect selfie. Snapchat filters provide a fun, engaging and affordable way to promote your company, organization or school district. With over 158 million users, Snapchat is quickly growing. It's reported that every second, 8,796 photos are shared on Snapchat (CEWE Photoworld, 2016). That's a lot of snaps.

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Topics: Marketing Best Practices, Social Media, Content, Snapchat, Engagement