The speed of journalism moves faster today than any other time in history.

To maintain relevance and be engaging, marketers need to feed the content beast. The beast is always groveling, looking for the next-best deliverable to garner web traffic and social media sharing.

Topics: Marketing Best Practices, Engagement, Content Marketing Plan, Business Development, Digital Marketing, Writing, Press Releases

We've all heard the phrase, "The pen is mightier than the sword." 

In the world of marketing, this phrase has never been more true.

Topics: Online Content, Marketing Best Practices, Content, Engagement, Content Marketing, Business Development, Marketing, Digital Marketing, Business Writing

Stock photos are an easy go-to when looking for an image for your website or blog. With Google images and free stock image websites like Freepik at our fingertips, pulling a stock image is easier than ever. 

Topics: Online Content, Marketing Best Practices, Engagement, Marketing, Digital Marketing

At any given moment, people are connected to the Internet, social media and their cell phones. This on-the-go society has greatly impacted our ability to complete a very simple task: pay attention.

Topics: Lead Generation, Engagement, Content Marketing, Leads, Marketing, Motivation, Digital Marketing

School can be stressful at any school year or age. Grade schoolers must learn how to be away from their parents and sit still in class for hours a day. Middle schoolers have to prepare for high school and start to take on a tougher workload.

Topics: Engagement, Motivation, School Districts, Therapy Dogs, Student Life

Topics: Finding Audiences, Optimization, Social Media, Lead Generation, Engagement, Content Marketing Plan, Strategic Planning, Marketing

As the saying goes, there’s no time like the present. When the end of the year rolls around, the best way to prepare for business growth in 2018 is to complete a review of the current strategies that have brought about success. Being proactive about your business’s short and long-term goals is essential to creating a blueprint for the new year that will lead to development and increased revenue.

Topics: Marketing Best Practices, Finding Audiences, Buyer Personas, Social Media, Lead Generation, Engagement, Strategic Planning

 As the saying goes, there’s no time like the present. As the new year begins, the best way to prepare for business growth in 2018 is to complete a review of the current strategies that have brought about success. Being proactive about your business’s short and long-term goals is essential to creating a blueprint for the new year that will lead to development and increased revenue.
 

Topics: Marketing Best Practices, Buyer Personas, Lead Generation, Engagement, Strategic Planning, Business Development

Storytelling can be a powerful tool. In our personal and both professional lives, we can use storytelling to create and maintain connections. Storytelling can also be a powerful tool when creating marketing content for your business.

Topics: Insider, Online Content, Marketing Best Practices, Buyer Personas, Content, Engagement, Content Marketing, Content Marketing Plan

You have probably heard the term ‘call to action’ before when researching effective messaging. But what, exactly, is considered a call to action and why is it effective?

Topics: Finding Audiences, Content, Engagement