Election season always seems to be right around the corner. Even if you have months to prepare, developing a successful communication strategy to garner the support of voters for school bond issues and levies should be a year-round activity.

Topics: Strategic Planning, Marketing, School Districts, Political, Education, Levy, Bond Issue, Government

In the business sector, writing is unavoidable. We write all day, every day. Whether it be marketing proposals, press releases, blog posts or something as simple as an email, there is always something that needs to be written.

Topics: Marketing, Motivation, Digital Marketing, Student Life, Writing, Business Writing

Stock photos are an easy go-to when looking for an image for your website or blog. With Google images and free stock image websites like Freepik at our fingertips, pulling a stock image is easier than ever. 

Topics: Online Content, Marketing Best Practices, Engagement, Marketing, Digital Marketing

At any given moment, people are connected to the Internet, social media and their cell phones. This on-the-go society has greatly impacted our ability to complete a very simple task: pay attention.

Topics: Lead Generation, Engagement, Content Marketing, Leads, Marketing, Motivation, Digital Marketing

When writing a business email, it is critical to make sure you structure the email in a professional way. From choosing the right recipient to having a clean body, a tidy email is paramount to effective communication.

Topics: Email, Email Marketing, Marketing, Work Environment, Office Spaces

On average, organizations change their corporate identities once every seven to ten years.

At the most basic level, rebranding includes restyling and reimagining color palettes, visual language, photographic style and the logo of the business. After years of using the same branding images and messaging, businesses may realize it's time to make a change. This may happen if a company is merging with another business; if the company wants to market their services to international customers, or if there is an increasing need to be competitive amongst a widening market.

Topics: Lead Generation, Leads, Marketing, Digital Marketing, Rebranding, Branding

Trade shows have continually been regarded as the single-most effective component of business-to-business marketing. In fact, in one national report, 91% of trade show attendees said they receive their most useful buying information from these events. This makes sense—especially when the trade show revenue in the U.S. in 2016 reached a whopping $12.8 billion.

Topics: Marketing Best Practices, Finding Audiences, Lead Generation, Business Development, Marketing, Motivation, Trade Shows

The marketing world is continuously growing. In order for marketers to maintain an edge in the industry, they must keep up with their skillsets. From strong communication and data analytics skills to formulating strategic marketing plans, marketers must know how to reach their audiences with the right messages, track success with the right metrics and obtain leads by utilizing the most up-to-date marketing strategies.

Topics: Online Content, Website Best Practices, Marketing Best Practices, Lead Generation, Content Marketing, Content Marketing Plan, Leads, Business Development, Marketing, Digital Marketing

Typically, people who work a traditional Monday-to-Friday job will tell you that Monday is their most productive day at the office, despite the constant complaint of feeling the Monday blues.  Mondays allow for plenty of time to plan out projects and organize time for the upcoming week. At the start of the week, it seems like anything is possible and the week ahead will offer plenty of time to get things done.

Topics: Marketing Best Practices, Business Development, Marketing, Appreciology, Motivation, Digital Marketing

Goal setting drives success, but it is commonly the most overlooked step of creating a solid marketing plan. Even if you do have a list of goals, chances are your goals may not be helping you. Let's take a look at why goal setting is such an important part of the marketing process and how you can create goals that will help your marketing plan succeed.

Topics: Content Marketing, Content Marketing Plan, Business Development, Marketing, Digital Marketing